Dan Jago steps down as Berry Bros & Rudd CEO

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Dan Jago

Jago led Tesco’s booze operations before joining Berry Bros & Rudd in 2015

Berry Bros & Rudd CEO Dan Jago is stepping down.

The former Tesco booze boss, who joined Berry Bros in 2015, replacing its MD of 14 years Hugh Sturges, has relinquished his role at the helm of the upmarket retailer after spearheading a three-year turnaround of the business.

The drinks industry stalwart had “made an extremely important contribution” at the retailer, said Berry Bros & Rudd chairman Lizzy Rudd, and had introduced “significant operational and commercial initiatives that have made us a much stronger organisation”.

Indeed, sales were up £16m on pre-tax profits of £46.5m as of its latest financial results - in 2015 it posted a loss of £11.3m.

”With Dan having completed what he set out to achieve, the Board and Dan have agreed that the time is now right for new leadership to guide the company through the next phase of growth,” said Rudd.

It had been ”a tremendous honour” to lead the retailer, said Jago. ”We have achieved an enormous amount in that time and I’m grateful to everyone in the business for their hard work and commitment”.

Lizzy Rudd has assumed the role of executive chairman and will be “closely supported by the executive board and management team” while the business searches for a new CEO. 

Before joining Berry Bros & Rudd, Jago was Tesco’s BWS category director.

Prior to that, he led distributor Bibendum as its joint MD from 2001 to 2006, having joined the business in 1990 in a sales role and worked his way up through the ranks.

Read more: Dan Jago - The Big Interview

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