PepsiCo may launch a vanilla-flavoured cola following the success of Vanilla Coke from arch rival Coca-Cola last year.

By October last year Vanilla Coke had sold 60 million cases in its first five months on the US market, according to Coke.

Responding to a report in Beverage Digest Pepsi spokesman Larry Jabbonsky said: “There’s nothing to confirm or deny at this point.”

However, he did say that Pepsi had looked at a vanilla version for this summer possibly using the name Vanilla Pepsi.