Scottish Courage will be running an on-pack and web promotion throughout this month and next for the brand, supported by national 10-second TV commercials running alongside Kronenbourg 1664 ‘Composer’ adverts.
Entrants to the competition will have the chance to win the services of a chef, a chauffeur or a butler for a year.
“The campaign underlines Kronenbourg’s dedication to revitalise the UK premium beer market with its sophisticated, refined and understated style,” said Craig Clarkson, head of customer marketing at Scottish Courage Brands.
The on-pack promotion, which will continue through 2006, will involve texting the pack’s bar code for a chance to win one of the top prizes, each of which will be available on 52 occasions throughout the year.
A cookbook for men has been produced in collaboration with Rioja wine brand Campo Viejo.
Kitchen Charisma, produced by cook Nick Wood, contains 44 easy recipes with the best wine to serve with each dish.
Western Wines is the only drinks importer to reach the top 10 of companies registering trade marks with the Patent Office, with a total of 42 trade marks registered for wine brand names in 2004.
A range of Chilean wines from independent supplier, Darlington Wines, has been extended with three organic selections. The new wines, from La Fortuna Estate, include the 2003 Organic Syrah, the 2004 Organic Malbec and the 2005 Organic Sauvignon Blanc.
A new marketing campaign for Drambuie starts this month. The campaign highlights ‘The Perfect Serve’ - Drambuie and Soda served with lots of ice and two twists of lime. The campaign will begin in the on-trade from October.
Coors Brewers has refused to comment on media speculation that it is about to sell its Reef drinks brand.
Bacardi-Martini UK has sold its Emva and Eldorado trademarks, acquired from Bass in 1994, to Halewood International as part of its strategy to divest its non-core brands and focus on its international brands and its premium spirits business.
Moët & Chandon, the official Champagne to London Fashion Week, has joined forces with fashion designer Matthew Williamson and de Gournay to design a limited edition gift box for Christmas.
guidance for men
on its marks
sold to halewood