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What: Tesco Mini Sliders & Hot Dogs
Where: frozen food
When: Launched September 2014
How much: £4/300g
Why: Tesco’s take on mini barbecue-style party food - mini beef burgers and pork cocktail sausages with mini bread buns - scored points for being made with 100% British pork and beef. But using the term ‘slider’ to describe a mini burger might have been a mistake as many UK shoppers will be unfamiliar with it. (The term reportedly came into use in the US Navy to describe the way burgers would slide on a grill as the ship moved.)
Consumer verdict: Although some testers were slightly apprehensive before trying, they found these ‘tasted better than they looked.’ With a high innovation score, most agreed this was a new and different approach to established barbecue party food. However, testers made comparisons with larger variants and some felt they were not as good as fresh burgers/hot dogs or were ‘far too small.’ The £4 price point was a bit steep for some who considered it ‘expensive for the size’ - resulting in a value for money score well below the category average. Nevertheless, two-thirds agreed it would be great for parties or as a kids’ snack.
Pre-trial purchase: 46%
Post-trial purchase: 50%
Better than what’s out there: 41%
New and different: 80%
Overall score: 37/50
What is Fast Foodfax?
It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.
Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
Tel. 01223 492 050 Email: Info@CambridgeMR.com
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