What: Young’s Gastro Pink Salmon Alaska Pollock & Cherry Tomato Bake
Where: Frozen fish ready meals
When: Launched September 2014
Why: Young’s last year responded to demand for premium frozen ready meals by expanding its Gastro frozen fish brand with a meal-for-one range comprising cod, spinach & cheese gratin; Alaskan pollock, white wine and Parmesan risotto; and the pink salmon, Alaskan pollock & cherry tomato bake tested here. They can be baked in 45 minutes or microwaved in 10.
Consumer verdict: There was a good level of pre-trial interest. Sampling left a generally good impression, though there were a few concerns over the lack of seasoning and unbalanced quantity of ingredients, with comments including “no fish, all potato” and “not enough tomato”. Despite these reservations, the overall score was above average for the category, and two-thirds of testers considered this added something new and different. However, an almost equal number felt there were similar but better premium fish ready meals currently on the market.
Pre-trial purchase: 33%
Post-trial purchase: 35%
Better than what’s out there: 38%
New and different: 67%
Overall score: 37/50
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