The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation

Innovation in grocery is alive, kicking, and making itself known on a supermarket shelf near you, as was proven once again by today’s The Grocer’s New Product & Packaging Awards 2025.

Hundreds of food and drink products were entered into this year’s competition, resulting in a shortlist of more than 200. The event culminated in 40 category winners being crowned in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions.

Hosted by TV and radio broadcaster and podcast host Edith Bowman, the 560-strong crowd celebrated every shortlisted product, whether they received a gold, silver or bronze award.

The full list of winners can be seen at the bottom of this page.

The quality of this year’s entries was higher than ever, making it a tough job for the panel of industry expert judges, who spent three intensive days tasting, discussing, and ultimately voting on the winners.

Opening the ceremony, TheGrocer.co.uk editor Jacqui Parr welcomed the crowd to “the ultimate celebration of food and drink innovation”, calling the standard of entries “nothing short of exceptional”.

“From bold new launches to clever reinventions of old favourites, this year’s entries prove that creativity in grocery is very much alive and kicking,” she continued.

”Yes, it’s tough out there, but today’s awards prove there’s still room for innovation, for diversity, for spotting trends, driving categories forward, and doing it all with a healthy dose of fun.” 

This year also marked the third time packaging innovation was recognised, with six dedicated categories celebrating eco-friendly and inventive ways of bringing products to market.

See the full list of The Grocer’s New Product & Packaging Awards gold, silver and bronze winners below.