Poundland is set to open three new stores in just one day later this month.
It is relocating its existing store in Telford, Shropshire, to a larger site, as well as adding two brand new stores in Bulwell, Nottinghamshire, and Banbury, Oxfordshire to its network.
Each store will feature a Pep&Co shop-in-shop, offering family fashion and its new home range, which launched this week, including towels, cushions, throws and ornaments.
Collectively opening on 29 August, the new site in Telford will occupy more than 7,900 sq ft compared with its original size of 5,047 sq ft. It will also employ 27 colleagues.
The original site in Telford will be closed as part of its relocation.
The new 12,000 sq ft store at Banbury Cross Retail Park will be one of Poundland’s largest, and will employ about 20 employees.
The discounter said the new arrival would complement Poundland’s existing town centre store at the Cherwell Centre in Banbury.
Finally, the new 7,500 sq ft store at Bulwell Springfield Retail Park will employ 24 colleagues. It has also been added to the list of stores to receive the full range of chilled and frozen food as part of Project Diamond – which will have seen more than 60 stores converted by September.
Poundland said the new openings came just weeks after it announced the biggest transformation programme in its history, including refreshing and refurbishing stores and expanding into new categories.
“It’s great to be able to open three stores on one day and on a bank holiday weekend too when customers can browse our Pep&Co shop-in-shops,” said Poundland retail director Austin Cooke.
“We love Telford and are delighted to be a part of the town’s future by moving into a bigger store so we can offer our customers even more choice.
“We’re very excited to be opening in Bulwell and especially because the new store will include our full chilled and frozen food range, which has got a sizzling reception at the stores that have got it so far.
“The mezzanine level at our new Banbury store is perfect for our Pep&Co shop-in-shop and it will fill a gap in the market for clothing and homeware.”
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