sainsbury's habitat

Having completed its acquisition of Home Retail Group on Friday, Sainsbury’s has unveiled plans to open 20 further Argos digital concessions in its stores by Christmas as well as five mini Habitat stores.

The move will take the number of Argos digital concessions, which range from 1,000 sq ft to 5,000 sq ft, to over 30.

Shoppers at these stores will have the option to either buy instantly in-store via tablets, or to reserve online for same-day collection.

“Argos is one of the UK’s leading digital retailers. We know customers value the convenience of shopping for Argos products whenever and wherever they want,” said chief executive of Sainsbury’s Argos John Rogers.

The five Habitat concessions will range from 1,400 to 2,000 sq ft and will sit alongside Sainsbury’s own homeware and cookware ranges. The mini Habitat stores will include more than 600 products - created in-house by the Habitat design team in London - with a range of price points across furniture, upholstery, lighting, homewares and textiles.

“This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat,” said Sainsbury’s CEO Mike Coupe. “I am delighted to be able to quickly capitalise on the benefits of our combined group by opening more Argos digital concessions in our stores and introducing the mini Habitat format to our customers. Being able to shop across all three brands under one roof will make our customers’ lives even more convenient and offer them incredible choice.”

Habitat MD Clare Askem added: “Sainsbury’s offers the Habitat brand significant growth potential. We’ve seen our brand evolve rapidly over the last few years and the opportunity to create a network of local stores to support our multi-channel business strategy is a really exciting prospect. I’m confident that our brand will connect with Sainsbury’s shoppers and make Habitat more accessible to shoppers both on the high street and online.”