Ryvita bags up Thins Bites snacking range

Thin Bites will go on sale in two flavours in 115g bags

Ryvita is expanding its £10m Thins flatbread brand into bagged snacks.

The baked Thins Bites, which will be available in sweet chilli and Cheddar & cracked black pepper flavours (rsp: £1.89/115g), have been launched to tap into the popularity of healthy bagged snacks. Marketing activity will encourage sharing.

Ryvita is also extending its Crackerbread range with cheese and pepper variants (rsp: £1.19/125g carton).