Sainsbury’s is relaunching its 600-strong own-label Basics value range with an updated look and new products.
The retailer is the last of the big four to update its bottom-tier offer, having completed relaunches of its premium Taste the Difference and core range By Sainsbury’s ranges.
Sainsbury’s has kept the white and orange scheme of the old range, but added extra splashes of colour to the product image and GDAs.
Commercial director Mike Coupe said it was currently about a third of the way through updating the range, which will start rolling out this week. “It’s time to invest in Basics,” he said. Non-food lines will also be added.