Sainsbury’s has entered the Hong Kong market for the first time today with a selection of 200 own-label products.
In a trial deal with Asian food giant Dairy Farm Group, products such as instant coffee, extra virgin olive oil, and sweetcorn will appear in selected Wellcome, Marketplace, and ThreeSixty stores.
The range includes Free From, So Organic, and Taste the Difference products.
“While this is an early stage trial we are pleased to offer a small selection of our great quality and value products to customers in Hong Kong,” said a Sainsbury’s spokeswoman.
Until now, Sainsbury’s has only had an online presence in Asia. Two years ago, Sainsbury’s began shipping 200 products, including tea bags, pasta, and coffee, to China through international shopping site Alibaba.
In March, Booths struck a deal with Dairy Farm Group to sell 40 selected lines of its chutneys, jams and puddings in Malaysia - the first time the supermarket firm has taken its brand outside of the UK.
The products will be on the shelves in 17 “gourmet food experience” Jasons Food Hall stores in locations such as Kuala Lumpur.
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