All articles by Simon Creasey – Page 5
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Category Report
Special report: packaging
There’s nothing new about brands nicking packaging ideas from other categories, but why has the trickle turned into a flood?
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Analysis and Features
Review of the year 2012: part 3
The patriotic fervour whipped up in the UK throughout the summer of 2012 prompted a proliferation of Union flags…
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Analysis and Features
Review of the year 2012: part 4
Farmers are often accused of not really ‘getting’ consumers…
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Analysis and Features
Review of the year 2012: part 2
As we revealed in our annual Britain’s Biggest Brands supplement in March…
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Category Report
Confectionery: sugar - Sour is sweet but candy can do better
The market doesn’t look so sweet for sugar confectionery manufacturers…
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Profiles and QandAs
Where are they now? Simon Calver, formerly of PepsiCo
Following a degree in computational science at the University of Hull, Calver joined Lever Brothers as a graduate…
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Comment and Opinion
Paint it black
For American retailers the Black Friday and Cyber Monday sales that follow in the immediate wake of the Thanksgiving holiday are the highlight of the year…
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Analysis and Features
Bring Back a Brand: The reactivation challenge
The Grocer’s Bring Back A Brand Facebook page attracted more than 10,000 followers and 8,500 votes since its launch in October. Assess the proposals, vote for your favourite design and give us your feedback.
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Analysis and Features
Funny Feet (Unilever)
A trailblazing brand that helped revolutionise frozen sweets in the early 1980s, this dollop of foot-shaped strawberry ice cream on a stick tasted lovely but melted far too quickly…
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Analysis and Features
Toffo (Nestlé)
It seems as if Nestlé just stopped making these classic wrapped ultra-chewy sweets without any warning. One minute they were there, the next minute they were gone, much to the delight of dentists…
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Analysis and Features
Trio (United Biscuits)
Most people remember this chocolate biscuit with toffee thanks to its legendary TV advertising campaign, fronted by the loud-mouthed Suzie. The biscuit, which was made by Jacobs…
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Profiles and QandAs
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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Analysis and Features
Meet the indie forecourt pumped up for a fight
The most important thing to do is start with a competitive fuel contract. We knocked our initial offer down significantly by shopping around.
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Analysis and Features
Can hackers upset the applecart with new technology?
Numerous industries have been radically transformed by ‘disruptive technology’ - a new app, piece of software or hardware that unexpectedly displaces an established technology.
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Profiles and QandAs
Rollover on a roll again
A chance entry into convenience retail has transformed the once-spluttering fortunes of hot dog wholesaler Rollover…
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Analysis and Features
Who has the will and the cash to buy KP Snacks?
Its brands - including McCoy’s, Hula Hoops, KP Nuts, Twiglets and Skips - are household names.
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Analysis and Features
The Brooklyn co-op they all want to copy
A strange migration is taking place along the leafy avenues of the Park Slope neighbourhood of Brooklyn, New York.
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Profiles and QandAs
Raw food's smoothie operator
With celebrity fans like Gywneth Paltrow on board, Geeta Sidhu-Robb is gearing up to take her raw food smoothies to the masses.
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Analysis and Features
Vote now on Facebook to bring back a brand
Wham and Highland Toffee bars were relaunched in 2012, as the retro revival trend continued. Now it’s the second phase of our Bring Back a Brand. So what brand would you like to bring back?
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Category Report
Sauces innovations: flavour focus and Malaysian influence
Tapping into the growing trend of consumers looking for flavour without too much heat, Nando’s rolled out two additions…