All articles by Simon Creasey – Page 8
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NewsFocus On Yoghurts & Pot Desserts: Is the pot half full or half empty?
After growing strongly, the yoghurts & pot desserts category has slowed as commodity hikes have hit home. Could big pots and big brands hold the answer, asks Simon Creasey
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NewsFocus On Household: Household glams up
Suppliers are finding that it’s no longer enough for household products to be effective and offer value for money. These days, they need to look good, too. Simon Creasey reports
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Analysis and Features
The spread of viral advertising
As more and more people switch off the television and go online for entertainment, advertising is changing. Growing numbers of advertisers are getting more bang from ad budgets by going viral. So how do you get ahead in viral advertising, asks Simon Creasey
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NewsFocus On Packaging: Packing up its troubles
A beleaguered packaging sector is fighting back, answering critics and tackling commodity hikes with innovation and continued environmental commitment. Simon Creasey reports
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Muscling in: how Lewis Moody beefed up Sci-MX
England rugby skipper Lewis Moody is the new face of Sci-MX. Founder Tim Hyman tells Simon Creasey how such heavyweight backing will boost the sports nutrition brand
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NewsFocus On World Cuisine: World foods are hot
Recreating the restaurant experience at home. Exciting new dishes. Diwali and Ramadan. Many factors are boosting sales in the booming world cuisine sector, says Simon Creasey
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NewsBrand extensions: stretch or snap?
From clothing to crisps, brand extensions are getting ever more weird and wonderful. But do they have the legs to stay the course, asks Simon Creasey
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News
Focus On Confectionery: Big night in helps chocs bag a win
Sales of sharing bags and boxed chocolate have soared as Brits spend their evenings at home. But impulse goods have suffered as a result, reports Simon Creasey
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NewsFocus On Sauces & Condiments: Sauces raise their game
Consumers just can’t seem to get enough of their favourite table sauces as brands branch out into different flavours and some unlikely areas. Simon Creasey reports
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NewsBoil in the bag is back
Minus the boil, that is - and sometimes the bag. Simon Creasey asks what chance restaurant phenomenon ‘sous vide’ has of becoming a retail phenomenon too
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NewsFocus On Home Baking: Happy days for home baking
The recession has driven a resurgence in home baking. But it’s not all about thrift, with a raft of on-trend product launches turning up the fun factor. Simon Creasey reports
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NewsAs questions over IPO linger, will it be Ocado or Ocadon’t?
Markets are nervous and it has yet to turn a profit. So what’s Ocado worth? And will it really float? Adam Leyland and Simon Creasey answer the questions
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Little dish, big ambitions
After breathing new life into toddlers’ food with fresh, toddler-friendly meals, Little Dish has its sights set on conquering babyfood. All it needs is a chiller. Simon Creasey reports
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NewsFocus On Scotland: A three-pronged attack on the world
Scotland is planning to boost food and drink sales to £12.5bn by 2017. Provenance, premium and health will be key planks to its five-year strategy, says Simon Creasey
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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Suck on our chocolate, salty pretz
Kraft may have the mass market for chocolate dipped pretzels sewn up, but The Big Yum reckons it’s on to something at the premium end of the market. Simon Creasey reports
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Three men and a baby (Prudence)
Having made headlines by commissioning London’s first new copper still in 189 years, Sipsmith is now seeing its liquors listed in multiples. Simon Creasey reports
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Food & Drink Expo 2010: The ultimate showcase
Thousands of manufacturers and retailers will be attending this year’s Food & Drink Expo, the not-to-be-missed forum for growing business. Simon Creasey reports
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Extra, extra! Blog all about it!
For such a big industry, food and drink has surprisingly few blogs. The Grocer rounds up 20 of the best and asks why companies have taken so long to catch on. Simon Creasey reports
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News
Seattle’s bacontrepreneurs
From sporting accidents and TV shows to Jewish weddings and late-night chats, J&D's had an unusual start. But is the UK ready for Seattle's latest export? By Simon Creasey