All Soft drinks articles – Page 51
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NewsDash Water to enter mixer market with launch of soda range
Dash is foraying into the mixer category with a lineup of flavoured soda waters it says are “made for mixing”
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NewsPepsi Max adds no-caffeine cola line
Britvic said the caffeine-free segment had “massive growth potential”
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NewsCalls to extend sugar tax as study shows soft drinks levy success
New research claims the soft drinks industry levy (SDIL) has reduced sugar consumption from soft drinks by 30g per household a week
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NewsNix & Kix hits £500k crowdfunding target as it launches in US with Coke-backed distributor Iris Nova
The five strong-range of canned drinks will be distributed across the US by Coca-Cola-backed Iris Nova via its DTC platform.
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NewsHighland Spring launches large-format packs to claw back sales after £37m drop
Highland Spring lost a quarter of its value over the past year
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Category ReportSpelling out the benefits: juices & smoothies category report 2021
Juices and smoothies were suffering. But in the pandemic, brands have highlighted their vitamin C and D content to deliver growth
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NewsCapri-Sun makes debut in squash with functional duo
The squash contains no artificial colours or flavours, no added sugar and is enhanced with vitamins
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NewsRibena ditches plastic for recyclable paper straws
The paper straws were first trialled in Tesco stores in spring 2020, and have now rolled out fully across Ribena’s range
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Comment & OpinionHow can companies drive diversity and see the benefits faster?
We proactively encourage and support network groups on disability, ethnicity, gender, and sexuality and strongly believe that if you start with inclusion and get that right, diversity will follow, says Paul Graham, MD of Britvic and vice-president of the British Soft Drinks Association
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NewsSquare Root wins Sainsbury’s listings for core soda trio
It was “exciting to be recognised” by Sainsbury’s as “a bold and authentic brand ready to make its supermarket debut”, said Square Root
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Comment & OpinionIf Coke can stick to its plastic promises, it can make a real difference
There’s been more than a little scepticism about Coke’s latest green announcement
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Analysis & FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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NewsAG Barr to challenge Rockstar with Rubicon Raw Energy range
They are touted as being made with 20% fruit juice and contain natural caffeine from green coffee beans
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NewsTenzing launches carbon offsetting campaign at Co-op stores
The campaign will run until 9 February
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NewsSquare Root to launch £350k crowdfunding drive
It will offer up 7.2% of its equity, giving the business a pre-money valuation of £4.5m
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NewsSquare Root and Cloudwater join forces for limited-edition grapefruit soda
The collaborative drink is touted as combining Square Root’s “love of season fruits” with the brewer’s hop expertise
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NewsVimto pays tribute to heritage with brand revamp
It has unveiled a ‘cleaner, bolder and more modern look’
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NewsHain Celestial sells Orchard House juice business to private equity firm Elaghmore
Hain Celestial has sold its Orchard House own label juice business to private equity firm Elaghmore as it continues to simplify its European portfolio.
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NewsGiles Brook makes way for Tim Rees at Vita Coco UK & Europe helm
UK MD Tim Rees has expanded his responsibilities to include the whole of the EMEA region
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NewsFeel Good Drinks gets revamp to emphasise sustainability
Feel Good Drinks has relaunched with a focus on sustainability and “purpose”