Eat Natural is to partner with the British Beekeepers Association in 2016 as part of a monitoring programme that aims to help prolong the life of the British honeybee.
The Build the Buzz initiative will use highly sensitive technology to study bee behaviour inside the hive.
Data on humidity, acoustics and brood and hive temperature will be collated alongside the prevailing climatic conditions and analysed with the aim of assisting in the research and development of practical solutions to help beekeepers maintain a healthy honeybee population.
According to Eat Natural, the British honeybee is “crucial to human survival”.
The cereal bar maker claims that honeybees are responsible for a third of the fruit and vegetables we eat in this country but habitat loss, parasites and disease have combined to severely reduce numbers in the UK.
“Because we’re a very British company our aim is to support the return of the very British art of beekeeping,” Praveen Vijh, co-founder of Eat Natural said. “Honey is the heart of our business and so when we found out about the Build the Buzz campaign we just had to get involved. We are thrilled to be supporting such exciting technology. So we’ll be busy as bees to get more people around the British Isles keeping and maintaining bees, so that bee numbers go up along with honey production. It’s a hugely important project for British bees, British honey and British business.”
David Aston, BBKA president, said: “BBKA is delighted to be working with Eat Natural as its founding partner for this groundbreaking initiative aiming to further understand the complex life of the honeybee.”