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Big four rivals Asda and Morrisons are thought to have joined a number of private equity bidders for frozen food retailer Iceland. The long-awaited auction sparked into life on Wednesday, which was deadline day for the first round of bids.
Morrisons has promoted marketing director Richard Lancaster to the new role of corporate marketing and operations director. The retailer has also hired former Tesco and Asda executive James Condon as marketing director.
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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