Confectionery brand Toffifee is this month hitting UK TV screens for the first time in 10 years.

For nine weeks from 23 September, Storck is supporting the £2.4m brand [Nielsen 52 w/e 5 January 2013] with an ad in the Central TV region promoting it as a family treat. The campaign uses the tagline ‘There’s so much fun in Toffifee’ and will include consumer press, sampling and PoS.

Toffifee are chocolate-topped caramel cups containing a hazelnut and a creamy filling.