Asda has reinstated its Blue Light Card holder discount for emergency workers and extended the benefits of its staff discount, in a response to the cost of living crisis.
The supermarket said it was bringing back the 10% discount, which was first brought in during the pandemic, which applies to workers including the police, army and ambulance service, as well as social care workers.
The discount applies to food and soft drinks, George clothing and homeware, toys, gifts and optical products.
Asda said it was also removing the 12-week qualifying period for colleague discount in stores and online until October, allowing new recruits to save 10% on their shopping with the supermarket from their first day of employment.
“Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further,” said Asda chief people and corporate affairs officer Hayley Tatum.
“Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”
Blue Light Card CEO Tom Dalby added: “We are really proud to be working with Asda. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”
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