Co-op and Deliveroo have extended their partnership for a further three years, with plans to add another 110 stores to the grocery delivery platform by the end of the year.
It means a total of 1,400 stores will be offering the service to shoppers with a choice of 2,300 products, brought to their doors “in minutes”.
The new areas include Nottingham, Liverpool, Swansea and Southampton.
The move comes as the two businesses also announce that Deliveroo Signature is being rolled out across hundreds of Co-op stores, following a trial period.
It means Deliveroo’s UK-wide network of riders is also available to deliver orders placed directly with Co-op through its own online shop, shop.coop.co.uk, giving Co-op customers “greater choice and availability” of delivery slots.
“Ease, speed and convenience”
“Co-op is committed to exploring new and innovative ways to serve our members and customers, they lead busy lives and so ease, speed and convenience is at the heart of our approach,” said Co-op e-commerce director Chris Conway.
“We are delighted to be able to expand our partnership with Deliveroo – as a convenience retailer, the ability to come into stores will always be important to customers, but we also know that shoppers want flexible and convenient options online, and so we are focused on providing what our customers want and need, however and wherever they choose to shop with us.”
Deliveroo chief business officer UK&I Carlo Mocci said: “Co-op is one of Deliveroo’s largest on-demand grocery partnerships and it continues to be a huge success. Deliveroo’s riders have brought countless pints of milk, bananas and meal-time staples to households throughout the UK, helping to rescue tea time, picnic plans and more.
“We’re delighted to be extending our partnership and bringing more choice into people’s lives and easier ways to shop.”
Co-op and Deliveroo first joined forces in 2017.
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