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‘Irrational’ Asda cheaper than rivals by 5.5% in price comparison survey
By Elinor Zuke2025-10-17T07:46:00
Asda’s £74.98 basket was 2.9% cheaper month on month after it dropped the price of 956 items last week
A renewed campaign of price cuts helped Asda return to winning form in this week’s Grocer 33 price comparison survey, with a basket at least 5.5% less than rivals.
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