A renewed campaign of price cuts helped Asda return to winning form in this week’s Grocer 33 price comparison survey, with a basket at least 5.5% less than rivals.
Asda’s £74.98 basket was 2.9% cheaper month on month after it dropped the price of 956 items last week. It was exclusively cheapest on 14, including price cuts on Tilda rice, Casillero del Diablo wine and Lemsip Max. Even with Tesco and Sainsbury’s promotions, Asda was cheaper on several SKUs, including a 26p difference on the Arla Lactofree milk.
Sainsbury’s was the only other retailer to ring up a total under £80. It ran the most promotions, shaving £6.21 off its total for Nectar holders in its £79.34 basket.
Asda was 8% cheaper than third place Tesco, whose £81.47 basket suffered somewhat as deals had ended on 12 items. The remaining nine saved Clubcard members £4.10.
Read more:
-
Morrisons Letchworth named North Hertfordshire’s best supermarket
-
Morrisons Letchworth GSM Simon Hill on ‘ultra-premium’ range and More Card discounts
-
What is The Grocer 33 and how does it work?
Earlier this month, Tesco boss Ken Murphy said rivals’ price cuts did not feel “rational” and its own approach to avoid the sharp end of the price wars does not seem to have dented its momentum. Worldpanel reported that Tesco made the biggest gains in its latest report. Tesco’s market share climbed by 0.7 percentage points to 28.3% while Asda’s slipped by 0.9ppts to 11.8% [12 w/e 5 October 2025].
Asda was 12% cheaper than Morrisons’ £85.19 basket, which had the biggest price rise month on month (4.4%). Its promotions were the most focused on multibuys and its price cut deals offered savings of just £1.50, this week’s lowest. Morrisons was the only retailer to have no exclusively cheapest items, and was joint cheapest on just the spring greens and brownie mix.
Waitrose came in last. Its £90.33 total meant Asda was 17% cheaper. While uncompetitive on several SKUs, it did offer the cheapest ginger, Clover, tomato juice and Alpen muesli.
No comments yet