Healthier options, functional ingredients and the influence of dietary medications continue to colour consumers’ attitudes towards snacking. However, shoppers continue to turn to the traditional favourites and choose flavour above any other consideration.
So, for suppliers, familiarity with a twist is becoming the favoured approach to innovation. Get their take on what consumers really want and why fibre has become the ‘quiet riser’ in the snacking world.
This is an advertising supplement brought to you by The Grocer.
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