Naughty Vegan 4 No Piggy In The Middle Rolls

Winner: Naughty Vegan No Piggy In The Middle Rolls

Launched in Morrisons in September 2020, the taste and texture of these vegan alternatives to sausage rolls was so good it could’ve fooled our judges into thinking they were tucking into a meat version. Made using a seasoned soya based filling and wrapped in flaky puff pastry sprinkled in parsley, these No Piggy in the Middle Rolls strike the perfect indulgent feel and don’t narrow their target demographic to those cutting out meat or dairy either. Highly affordable at just £2 for four, they’re accessible on price too. 


  • Naughty Vegan 2 Cheezy Pasties
  • Itsu Teriyaki Chick’n Vegan Gyoza
  • THIS™ Isn’t Pork Plant-Based Cocktail Sausages

With thanks to our sponsors

Sponsorred by NPAs 2021


All the winners of The Grocer’s New Product Awards 2021