Winner: Kleenex Proactive Care Hygiene Mask
It may no longer be a legal requirement in the UK but that doesn’t mean many people won’t continue to wear a face mask as ongoing protection against viruses, giving this launch by Kleenex a lifespan far beyond the peak of the pandemic. It uses 3-layer breathable technology with absorbent material to prevent condensation, ensuring its comfortable and effective enough for daily use. It also comes in a resealable pouch containing five disposable masks ensuring there’s always one to hand, while its dermatologically tested to reduce ‘mascne’ or other types of skin irritation. All elements which reflect a brand that’s been agile enough to respond to brand new consumer needs.
Highly commended: Faith In Nature Shampoo Bar Shea & Argan
Finalists:
- All Over Softly Pillow Spray
- INEOS Sterile Sanitiser for Hands
- Kleenex® Proactive Care™ Hygienic Hand Towels®
With thanks to our sponsors
All the winners of The Grocer’s New Product Awards 2021
The full list of winners of the awards – as well as highly commended entries – were revealed at a sold out ceremony at London’s Hilton Bankside
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The Grocer’s New Product Awards 2021: Personal Care
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