Archive of all New Product & Packaging Awards articles
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NewsOne week left to enter The Grocer New Product Awards 2026
Celebrating the most exciting branded launches across fmcg, The Grocer’s New Product Awards 2026 recognise the innovation, creativity and category‑shaping ideas transforming supermarket shelves
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NewsEntries open for The Grocer New Product Awards 2026
The awards spotlight the most exciting branded innovation in fmcg with expert judging, consumer insight and medals across 45 categories
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Comment & OpinionThe Grocer’s 2025 in review: deck the halls and dig in
From soaring cocoa prices to seismic retail shifts, we’ve delivered over 7,000 stories, deep-dive analysis and celebrated the leaders shaping the future of food and drink
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Comment & OpinionEditor’s picks: meat woes, NPD, food fashion and Christmas ads
This afternoon, we celebrated over 200 standout products at The Grocer New Product & Packaging Awards. But all that doesn’t mean we’ve been resting on our laurels
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Analysis & FeaturesThe Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Fizzy & sparkling drinks
With ‘a bold and fun can design with clear messaging for both parents and kids who may buy it’, the drink has a ‘great, fruity flavour’, said judges
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Food on the go
‘What a wonderful pork pie,’ said our judges. ‘The packaging doesn’t do justice to the hand-rolled, genuine PGI proposition, taste and aroma’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Free-from & plant-based – savoury
Quite simply, a ‘brilliant product that’s bang on consumer trends, as people look to limit UPFs and eat whole plant foods instead’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Free-from & plant-based – sweet & milk
‘Taste-wise this absolutely delivers,’ said one judge, who had high praise for the quality of the ingredient deck too
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Frozen – sweet
All our judges loved the sense of indulgence in the Hackney Gelato Banana, Caramel & Pecan. As one put it: ‘banana flavour finally done right’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Frozen – savoury
‘A great product for parents looking for that extra nutrition to a standard nugget,’ said one judge
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Healthier snacking
Combining puffed red black-eyed beans with Phka Rumduol brown jasmine rice, Ibis’s rice cakes contain only three ingredients and have ‘great flavour and crunch’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Hot drinks & cold brew
Given the chance to try it themselves, our judges felt it created ‘a delightful chocolate taste with great depth and a very silky-smooth texture’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Household
Zip’s Great Bags of Fire were ‘pleasant to handle, easy to use, light, and easy to place amongst kindling’ said one judge
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Jams & spreads
‘One word to describe the taste: yummy,’ said one judge about the Fearne & Rosie Mango Preserve
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Juices & smoothies
Our judges praised the Vadasz Kimchi Shot’s sustainability credentials and ‘punchy flavour’, with many saying they wouldn’t hesitate to add it to their own shopping basket
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Meat & poultry
Boasting 100% chicken thigh coated in a gluten-free crumb, our judges praised a ‘crispy, crunchy coating with good mouthfeel and a soft, moist chicken interior’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Personal care
‘A fun, attractive electric toothbrush that has real standout within the sector,’ said our judges
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Plant-based meat alternatives
Our judges said Redefine Meat’s Flank Steak “looked, felt and tasted like meat”, making it ideal for those wanting to moderate or cut out animal protein
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Ready meals & pizza
This was “absolutely delicious”, praised our judges, with “a really authentic feel and exciting packaging that would jump off the shelf”





