The Grocer’s New Product Awards 2022: Bread & Baked Goods

Winner – Hovis Premium Hot Dog Rolls

Hovis has sought to elevate and personalise those summer barbecues and year-round grill nights with its new premium Hot Dog Rolls. Designed to deliver a soft mouthfeel with a quality that’s robust enough for guests to load up on as many condiments as they choose, these rolls offer an alternative to standard white rolls or brioche, and help consumers upgrade their hot dogs with minimal effort.

An attractive glazed finish coupled with a high-quality feel lifted this product above the competition. Our judges praised the great value for money, unique proposition, and solid look and taste of the rolls, which add a real point of difference in the category.

Finalist:

• St Pierre Brioche Bagel

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