Tesco Finest Fairtrade Guatemalan Roast And Ground Coffee

Finlays Beverages

Consumers were attracted to this coffee by the premium packaging, and 58% said they would definitely or probably buy it - well above the category norm. With a £2.99 price tag for a 227g bag, it was seen as a good product for enjoying with guests. Experts also liked the “good strength and body”.

Silver winner:

Lidl Bellarom Gold Filter Coffee

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Tesco Finest triumphs at Own Label Food & Drink Awards

Own-Label Awards 2014

Tesco’s relaunched Finest range walked away with almost a third of the top awards at this year’s own-label ‘Oscars’…