BP is to roll out BP Connect/Wild Bean Café franchises across England and Scotland following trials at two forecourt sites.

The company said it aimed to develop 150 franchise sites by 2010, all of which would feature the combined BP Connect and Wild Bean Café offer.

The franchise would complement BP's 170 existing company-owned sites that are either BP Connects, have a Wild Bean Café or both. However, these sites are now also to be converted to incorporate M&S Simply Food stores.

In addition, 30 new-build forecourts will also have the M&S offer.

"We want to build on the success of Wild Bean Café and BP Connect by extending the brands to areas such as the north west, north east, parts of Scotland and the Midlands," said Euro­pean franchise development manager Howard Nunn.

BP said it had already earmarked 10 potential franchisees in north west England and the Midlands whose stores will be rebranded by next April.

The franchise package would include full branding, support from BP Retail's buying and marketing teams and an integrated dry stock supply chain system, said Nunn. "We have also developed a comprehensive marketing and promotional support campaign tailored to each site."

Potential franchise contracts would last for 20 years, with an up-front franchise fee, said BP.

Fuel supply agreements would be separate.