How did you get to where you are today?
I've been fortunate to have worked on a succession of great British brands, which has led me to the crowning jewel - Robinsons. I started out in the marketing department of the Financial Times while I was at university. Through a contact at the FT I secured a placement with RHM as part of my sandwich course. I must have done something right as I was invited back as an assistant brand manager. From there I moved into brand management and innovation for other household names, including Paxo, Bisto and Sharwood's, where I was head of marketing. So it was the continuation of a journey and the attraction of working in the UK's biggest fmcg category that drew me to Britvic and Robinsons.
Tell us a little more about Robinsons
Robinsons is the UK's largest soft drinks brand and is a key part of Britvic's portfolio, which offers consumers more choice of soft drinks brands than any other manufacturer in the UK. Robinsons' heritage can be traced back 150 years and new innovation has ensured that it's continued to be loved by generations of families. Robinsons is one of the UK's top three most trusted brands and is present in more homes than Sky TV.
What's been keeping you busy lately?
We've just finished this summer with our most successful Wimbledon brand campaign yet, which was headlined by Andy Murray's first-ever TV ad. We engaged 92% of mums with kids, ensured that more mums got involved with Wimbledon than ever before and that the Robinsons and Wimbledon relationship continues to be one of the UK's most recognised sports sponsorships. I'm also working to ensure our forthcoming innovations continue to hit the mark with mums and kids.
What is your working week like?
With such a large brand activity programme, no two weeks are the same. That is one of the best challenges of my role. Britvic's flexible working philosophy means I spend an average of two days working out of our head office in Chelmsford and the rest working in central London with our agency partners.
What are your plans for 2006 and beyond?
We're planning a series of brand activities to further deepen our consumer loyalty and engagement across our core range and through the introduction of a series of significant new initiatives.