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Stonegate’s ingenious marketing has added serious value to eggs, says Elaine Watson Fast, furious and passionate. What a partner!’ boasts the public relations material that goes out to retailers and producers from Stonegate Farmers –...
Is Boots equipped to face the challenges of grocery? Elaine Watson reports Richard Baker knows a thing or two about selling toiletries, and with lengthy stints at the marketing departments of Mars and Asda under his belt, he knows a...
Elaine Watson Dairy Crest plans to revitalise former Uniq brands Vitalite, Utterly Butterly and St Ivel Gold with a surge of marketing activity kicking off next month. The marketing push forms part of a broader strategy to focus on...
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