GBL International is rolling out a new vodka brand to capitalise on the success of its VK ready-to-drink range.

VK Vodka will be launched as a value proposition to complement the premium VK Pure Vodka.

Meanwhile, rival RTD supplier Halewood International has relaunched Red Square Vodka. It is putting £500,000 behind the line and plans to run press ads in glossy magazines this side of Christmas with the tagline ‘The Ultimate Party Vodka Mixer’ to express the brand’s “edgy and fun” characteristics.