Gourmet coffee brand Paddy & Scott’s has secured its first major retail listing with Waitrose.

The brand’s three-strong range, rsp £3.95, aims to help consumers differentiate between blends by highlighting whether they are best drunk in the morning, midday or at night.

“Most coffee drinkers have no idea what coffee they prefer, although it’s clear people know when they want to drink it,” said co-founder Paddy Bishop.

Paddy & Scott’s has previously only been available from delis, selected Budgens and farm shops.