It’s been a year since the EU referendum exposed striking regional divides. Bray Leino’s new report, ‘The Trouble with Bubbles’, examines regional consumer attitudes towards Britishness, health and wellness, fads, trends, and how brands are marketed.
It compares consumers in remain-voting London with the Brexit-supporting North East and North Wales. How influential is social media? Is ‘craft’ really all that? Is turmeric a trend or a fad? Do people outside London value Britishness more than in the Capital?
Download the report to find out.
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Company: Bray Leino
Length: 10 pages
Type: White Paper