Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.

This paper from Newton ‘myth-busts’ consumer perception that a discounter’s product is comparable to a multiple and identifies the steps they can take to fight back almost overnight.

And with an estimated £4 billion of untapped operational improvements in grocery which can be reinvested in these eight steps to success, the multiples can differentiate themselves from the likes of Lidl and Aldi and finally beat the discounters.

Fill out the form to download the pdf.

Company: Newton
Format: PDF
Length: 25 Pages
Type: White Paper

Please note that any information that you supply is protected by our Privacy and Cookie Policy . Access to all documents and request for further information are available to all users at no cost. In order to provide you with this free service, William Reed Business Media Ltd does share your information with companies that have content on this site. When you access a document or request further information from this site, your information may be shared with the owners of that document or information.