YouGov is a global provider of analysis and data generated by consumers in over 55 markets.
With access to audience intelligence from over 25,000 data variables on FMCG consumer behaviour in the UK, we’ve delved into the profile of people who’ve recently bought alcohol from shops to watch sports at home.
Download our Profile Peek and discover the key attitudes and behaviour from this group including:
•The social networks they use most often
•The alcohol brands they have the highest positive impression of
•The top three important factors for them when purchasing alcohol from a shop
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This Profile represents just a sneaky peek of what we can tell you about consumers and brands all over the world. Discover something new about your target audience or your brand here
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