Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
-
NewsMorrisons showcases British farming links in new franchise roadshow series
The initiative aims to give retailers a first-hand view of Morrisons’ supply chain across Myton Food Group sites
-
NewsMaltesers dearer than sirloin steak in Sainsbury’s and Morrisons
Pre-promotional Maltesers prices have risen by as much as 16% in recent weeks
-
NewsMorrisons signs store concession deal with vape retailer The E-Cig Store
The standalone concessions will be made up of pods and kiosks within the store as well as external units next to main entrances
-
Comment & OpinionCan Tony’s ethical price rises teach Cadbury a lesson?
Tony’s Chocolonely has been turning up the heat on supermarket copycats this week, as it called out Morrisons and M&S over their dupes of its chunky chocolate bars
-
Comment & OpinionSupermarkets and the NFU are united in calling for family farm tax u-turn
There is still time for the government to act at the budget, says NFU president Tom Bradshaw
-
NewsMorrisons rolls out digital screens as it targets increased supplier spend
Morrisons is making its first move into digital retail media screens, rolling out the technology across 300 stores in partnership with Bauer Media Outdoor as it seeks to boost commercial income from suppliers
-
NewsUnequal pay ‘damaging’ health and wellbeing of women supermarket workers, report claims
Leigh Day surveyed more than 4,500 female supermarket workers involved in its ongoing group claims against Asda, Sainsbury’s Morrisons, Tesco, The Co-op and Next, about the impact pay inequality is having on their health and wellbeing.
-
NewsMorrisons defends sale of newspaper service citing ‘unsustainable’ costs
The sale to News Team has drawn criticism in the press, after 1,700 paper boys and girls lost their rounds as a result
-
NewsTony’s ‘calls in’ Morrisons and M&S over ‘dupe’ chunky chocolate bars
‘If you dupe our design, what about our sourcing model too?’ Tony’s said, inviting both retailers to participate in its Tony’s Open Chain sourcing scheme.
-
NewsAsda adds new execs in senior leadership shuffle
Asda has made a number of key changes to its senior leadership team, following yesterday’s surprise announcement that marketing VP Adam Zavalis is leaving after just over two years in the role
-
NewsHealth targets will cost supermarkets ‘tens of millions’ Streeting warned
Retail leaders are urging ministers not to introduce mandatory targets until all major food companies are in a position to report comparable data
-
NewsM&S appoints ex-Morrisons category director to head of trading role
The new hire had been at Morrisons since 2019, starting as a buying manager and then rising through head of trading and category director roles including in bakery and cakes
-
NewsMorrisons offers 20,000 ‘Merry More Points’ in major Christmas loyalty push
More Card holders can earn the equivalent of £20 in More Points if they spend a minimum of £50 in-store and online during four of the five key weeks to 14 December
-
NewsMorrisons rolls out new pure water stations with SpotlessWater
Morrisons said the partnership with SpotlessWater would attract ‘a new audience of trade professionals’
-
NewsMorrisons targets repeat offenders with new crime reporting technology
Morrisons aims to deploy the new system designed by retail intelligence company Auror in all 500 of its supermarkets by early 2026
-
NewsMorrisons rolling out fresh sushi counters as Market Street refresh continues
It’s the latest new format to roll into Morrisons stores as CEO Rami Baitiéh looks to balance the need to reduce costs with his commitment to maintain its service counters and Market Street offer
-
NewsMorrisons celebrates farmers and suppliers in Christmas advert 2025
Morrisons is celebrating the farmers, bakers and food makers behind its festive range in its new Christmas campaign
-
NewsMorrisons buying team shake-up continues as new dairy director joins from Asda
The appointment is the latest in a string of changes to Morrisons’ commercial team following a major restructure under new group trading director Andrew Staniland’s ‘Magic’ plan.
-
Range PreviewTree-bone steak and prawn coconut curry doughnuts: Morrisons Christmas range 2025
Morrisons has unveiled 340 new products in its Christmas food range for 2025 and the debut of an ultra-premium tier within its flagship The Best range
-
NewsMorrisons on the hunt for franchisees across the south
In moves first reported by The Telegraph, the supermarket is planning to open 250 more Morrisons Daily sites next year by offering convenience retailers the chance to convert to the franchise model