Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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Range PreviewTree-bone steak and prawn coconut curry doughnuts: Morrisons Christmas range 2025
Morrisons has unveiled 340 new products in its Christmas food range for 2025 and the debut of an ultra-premium tier within its flagship The Best range
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NewsMorrisons on the hunt for franchisees across the south
In moves first reported by The Telegraph, the supermarket is planning to open 250 more Morrisons Daily sites next year by offering convenience retailers the chance to convert to the franchise model
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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NewsMorrisons’ frozen boss Rebecca Stanton leaves after two years
Stanton’s departure follows a wide-scale restructure of Morrisons’ trading team in March, under group trading director Andrew Staniland
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsMorrisons to roll out electronic shelf edge labels to all 497 supermarkets from 2026
Morrisons is the UK first traditional UK supermarket to install electronic shelf edge labels in its larger stores, through a new partnership with Vusion Group
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NewsSeabrook brings crisp flavours to the frozen aisle with new snacks
It has added four ‘mouth-watering’ potato snacks
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Analysis & FeaturesWhat’s behind the flurry of ultra-premium ready meals?
Despite rising food prices and squeezed incomes, retailers and brands are unveiling high-end ready meals priced at up to £30
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Grocer 33Morrisons Letchworth named North Hertfordshire’s best supermarket
Located in the town centre, this striking store performed well across the board, but it was the ‘impeccable’ customer service that bowled over our shopper
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Grocer 33Morrisons Letchworth GSM Simon Hill on ‘ultra-premium’ range and More Card discounts
Morrisons GSM Simon Hill reflects on his first nine months at the Letchworth store
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NewsMorrisons revives 20% More Card discount at in-store fish and steak counters
Morrisons had quietly phased out the 20% discount at its counters earlier this year as part of a restructure of its Market Street counters
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NewsMorrisons scales back loyalty price More Card promotions
Morrisons has scaled back the use of More Card for promotions, bucking the growing trend of loyalty pricing as it fights to build footfall and basket spend.
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Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
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NewsMorrisons extends Aussie beef trial with relaunched range of steaks
The range, sold under Morrisons’ Limited Edish tertiary brand, consists of Australian rump, ribeye, sirloin and fillet steaks
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Grocer 33Morrisons beats all comers to win best supermarket in our Norwich mystery shop
‘Fresh and inviting’ produce helps Morrisons Norwich to the win in a Super Grocer 33 week including dicounters Aldi and Lidl
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Grocer 33How winning Morrisons Norwich store overcame challenges to stay match-day ready
Next to Carrow Road stadium, Morrisons Norwich thrives on match-day crowds, fresh food and strong online sales
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NewsMorrisons launches its own on-demand delivery platform ‘Morrisons Now’
Morrisons will roll the new on-demand service to 420 stores by the end of October
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NewsMotor Fuel Group revenue soars nearly £2bn to £7bn
The 37.3% jump in turnover – an increase of £1.9bn – gave MFG a £62.5m bump to operating profits
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NewsCathedral City launches first chilled party food range
The launch includes Cathedral City Cheese & Ham Croquettes and Cathedral City Cheddar Sticks, which rolled out in Morrisons
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NewsMorrisons hires new commercial director for convenience
The new hire brings over 20 years of retail and wholesale experience to the role