Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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NewsSainsbury’s trademark activity points to future functional beverage line
The supermarket’s application to trademark the brand ‘Aquify By Sainsbury’s’ has been accepted by the IPO
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NewsShoppers stock up on canned goods after government advice
Total till sales grew by 3.2% in the four weeks to 31 October thanks to a boost from Halloween, school half term and stocking up on essential goods in preparation for unseen emergencies
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Analysis & FeaturesChristmas ads 2026: which of this year’s batch can impress our experts?
From Lidl’s ‘Barrioke’ offering to John Lewis’ ungrateful grandkids, the first batch of 2026 Christmas ads are in. Who’s done it best so far?
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Partner FeaturesPayment perfected: how faster checkout boosts baskets
Why smoother payments can make abandoned baskets a thing of the past.
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NewsBrands write to CMA amid supermarket merger fears
The British Brands Group said the revelations of merger talks earlier this year between Sainsbury’s and Morrisons had highlighted the potential for further consolidation among major grocery retailers
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NewsThe BFG returns in Sainsbury’s Christmas advert 2026
Sainsbury’s sends The BFG’s friend Annie on a mission through Giant Country to make sure nobody misses out on Christmas dinner
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NewsYoung’s expands premium Gastro range with exclusive Sainsbury’s launch
The line has been pitched as an ‘easy-to-cook meal solution’ designed to bring restaurant-quality fish to the midweek dinner table
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Grocer 33Sainsbury’s Southend’s GSM on winning the Grocer 33 during a refit
‘Some days there will be entire aisles that are empty of anything. We’ve put up signs and have greeters on hand to help customers’
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Grocer 33Sainsbury’s comes out on top in close Southend supermarket scrap
Sainsbury’s racked up an impressive 84 points as it pipped Tesco to the post by just one mark
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NewsSainsbury’s adds support to Let’s Respect Retail campaign
The supermarket is the biggest grocery retailer to join the campaign as it looks to push its message of treating retail staff with respect and kindness
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Partner FeaturesOpen the door to sustainable savings
Everyday supermarket infrastructure can hold the secrets to high-profile energy savings in-store.
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Grocer 33Sainsbury’s three-time Grocer 33 winner on Halloween
Adrian Clark knows retail like the back of his hand, having spent 40 years in the sector
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Grocer 33Sainsbury’s offers top Telford shop thanks to great staff
The 38,842 sq ft store on Telford Forge Retail Park put in this week’s joint-best performance on availability and was described as “clean, well-kept and in good order” by our shopper
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NewsSainsbury’s Simon Roberts confident for Christmas despite ‘subdued’ market
Sainsbury’s CEO Simon Roberts is confident in the run-up to Christmas, despite an increasingly “subdued” market
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NewsSainsbury’s upgrades profit guidance as grocery volumes rise
Sainsbury’s has raised its profit guidance for the year after winning market share and volume gains in the first half
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Comment & OpinionCan Food Nation 2040 overcome ‘disagreement across the board’?
Billed as the next chapter in the food strategy process, and overseen by IGD, Food Nation 2040 aims to build a coalition of industry, government and NGOs that will decide a framework of action on priority areas
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NewsSimon Roberts calls for industry to back IGD’s Food Nation 2040 plan
Roberts told the IGD’s Future of the UK Food System conference that it was time to start prioritising the key interventions that would shift the dial on the obesity crisis and safeguard UK food production
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NewsSainsbury’s retires SmartShop from convenience stores
The service will only continue to be available in the grocer’s full-size supermarkets
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NewsSainsbury’s brings back £3 Healthy Start top-up
Users can spend the e-gift card on on fruit, vegetables, beans and pulses, including fresh, frozen, tinned and dried products
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Grocer 33Nani Kanakam on Sainsbury's Beckton store that picks 56,000 online items in a morning
As deputy manager of the Beckton Superstore, Nani Kanakam has returned to his online roots, helping run Sainsbury’s largest online delivery hub