Sainsbury's news and analysis
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Promotional FeaturesWhy it’s time brands and retailers rethink how they use AI
The food and drink sector might be abuzz at all the potential in AI right now, but many brands and retailers remain stuck on fragmented use cases, adding cost and complexity without the promised productivity gains. What needs to change?
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsFood poverty: supermarkets and manufacturers set new target to provide 30 million meals
A food industry coalition has announced an ambitious new target to provide 30 million meals a year by 2028
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Comment & OpinionCould this be a new era of positive food poverty action?
Genuine, unadulterated good news has been the scarcest of all commodities lately, making today’s landmark collaboration by Sainsbury’s, Tesco, Morrisons and Waitrose to tackle food poverty a genuine breath of fresh air
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NewsSupermarkets join forces for ‘unparalleled’ food hunger campaign
Let’s Make a Meal of It will allow millions of customers to donate funds to people facing hunger
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Analysis & FeaturesIn pictures: A glimpse into Sainsbury’s future
Sainsbury’s has kicked off its biggest investment in new stores for a decade. A tour of its Kiln Lane store in Epsom reveals a focus on food-to-go, mission-based shopping and design changes
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NewsMost supermarket ready meals contain excessive salt, research finds
Out of 1,511 ready meals sold across 11 retailers, 56% were high in salt
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NewsSainsbury’s accused of ‘ripping off’ butter brand in copycat row
The retailer has been slammed by Sublime Butter after launching ‘carbon copy’ own label flavoured butters, which followed abandoned talks with the brand last year
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NewsSupermarkets suspend Cranswick pig farm supplies following violent animal abuse claims
Sainsbury’s, Tesco and Morrisons have suspended supplies from a Cranswick farm after an undercover investigation revealed animal rights abuses at the site.
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NewsSainsbury’s returns Fairtrade label to tea lines for first time in eight years
The switch marks a reversal after Sainsbury’s controversially dropped the label from its tea lines in 2017, in favour of its own – now ditched – ‘Fairly Traded’ accreditation
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NewsSainsbury’s makes SmartShop payments checkout-free to ‘reduce friction’ in stores
The SmartShop change is one of a number of trials currently underway as part of Sainsbury’s ‘mission-based’ strategy to make its stores easier to shop
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NewsAngus & Oink wins Tesco and Sainsbury’s listings through SHS tie-up
Angus & Oink was founded by husband-and-wife team Scott and Malissa Fraser in 2013
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Grocer 33Huge Nectar discount makes Sainsbury’s cheapest in price comparison survey
Sainsbury’s bagged its second Grocer 33 pricing win in the past five weeks
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NewsTootoomoo debuts pan-Asian food-to-go range in Sainsbury’s
All products are included in Sainsbury’s’ premium £5 meal deal
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NewsUnilever quizzed over climate whistleblower claims with Tesco next in firing line
Campaign group ShareAction will question Unilever over its resilience planning and food supply chain management in the face of climate change
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NewsSainsbury’s adds 100-plus products to ‘biggest ever Aldi Price Match’
The supermarket has added over 100 new products to take the total to more than 800 for the first time
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NewsHappiee launches easy-cook lion’s mane range
Happiee’s new Original and Teriyaki Lion’s Mane pieces are designed to offer a ‘convenient, ready-to-cook option, already prepared and marinated’
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NewsCauldron launches Butternut & Red Chilli Bites to capitalise on snack growth
The new snack line builds on the success of Cauldron Middle Eastern Falafels and is a source of protein, high in fibre and low in saturated fat
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Range PreviewSainsbury’s Taste the Difference new launches for summer 2025
Sainsbury’s is manifesting summer, with new collection from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down
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NewsSainsbury’s warns profits will fall to £1bn after record year
Sainsbury’s has promised more price cuts to maintain momentum amid growing market share