Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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NewsWomen’s health challenger Unfabled makes supermarket debut
The range comprises five of Unfabled’s bestselling products
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NewsSainsbury’s Smart Charge and DfT launch EV showcase
A series of in-store EV events will take place from 21 to 23 May, supported by Nissan and Alphabet
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Range PreviewHot smoked BBQ & picky bits: Sainsbury’s Taste the Difference summer range 2026
Sainsbury’s is expanding its picky bits offer with 16 new Mediterranean and Middle Eastern-inspired dishes such as burrata arancini, labneh and gyros chicken
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NewsAsda launches £5 premium lunchtime meal deal to undercut rivals
Asda said it had deliberately undercut rivals’ premium deals
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Grocer 33Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
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Grocer 33Jumping for joy: Ryan Cox on Sainsbury’s Basingstoke’s near-record Grocer 33 score
With a score of 99, the Sainsbury’s Basingstoke mystery shop was practically perfect
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NewsOstrich, buffalo and antelope meat launches into Sainsbury’s
The range includes Ostrich Fillets, Ostrich Grillsteaks, Antelope Burgers, Antelope Sous Vide Steaks, Buffalo Burgers and Buffalo Steaks
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NewsSainsbury’s ditches Argos 15% payday discount for new colleague-only offers
The colleague-only offers will roll out across well-known household brands and will be ongoing beyond payday
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News‘Dangerously high’ salt levels found in sandwiches at popular food-to-go chains
Gail’s, Paul and Pret a Manger were found to be among the ‘worst offenders’
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NewsSainsbury’s and Comic Relief set new £30m fundraising target to provide millions of meals
The pair are looking to double their work so far by donating the equivalent of 120 million meals to the charity’s partners by 2030
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NewsSainsbury’s worker fired after tackling champagne shoplifter
Gary MacArthur, who worked at the supermarket’s West Wickham branch as a shop assistant for 15 years, was fired in March following the altercation in December 2025
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Comment & OpinionWhy Morrisons calling Aldi ‘attractive’ is a killer point for the CMA
The row – and consultation – is about whether Aldi and Lidl should be banned from putting clauses in property deals to stop competition opening nearby, a practice that’s been outlawed for other major supermarkets since 2010
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NewsCosta Coffee and Sainsbury’s to open 14 more supermarket cafés in 2026
Since first collaborating in 2024, the partnership now represents a combined investment of almost £16m
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NewsSainsbury’s, Morrisons and Iceland demand CMA acts on Aldi and Lidl
Competition is being ‘distorted’ by their ability ‘to restrict entry and expansion by competitor grocery retailers in local markets’, Sainsbury’s said
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NewsTesco appeals for supplier support on ‘food first’ strategy
Tesco last week unveiled a new set of strategic priorities, promising to turn up the heat on rivals by investing in quality and innovation as well as price
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NewsLidl matches Morrisons in grocery market share again
Lidl’s sales rose by 8.8% year on year in the 12 weeks to 19 April 2026, to put it again level in market share with Morrisons
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Comment & OpinionThe big question for Sainsbury’s: whether to stick or twist
Sainsbury’s is well equipped to handle the macro economy even in a crisis. It’s the next strategy that’s vexed
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NewsSainsbury’s spooks the City with Iran conflict warning
Sainsbury’s warning that the Iran war will hit profits has spooked the City.
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NewsSainsbury’s consults with Tu clothing team over restructure
The changes come as Sainsbury’s moves into the third year of its Next Level strategy
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NewsSainsbury’s warns of ‘pressure on food prices’ and calls for energy support
‘The single biggest thing the government could do to help support keeping food prices down is to make sure that energy costs to the industry are not rising faster,’ Simon Roberts said