Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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NewsSainsbury’s upgrades app with AI-powered basket builder
Shoppers can build online baskets by taking photos of handwritten lists or entering prompts like ‘ingredients for a spaghetti bolognese’
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Comment & OpinionSainsbury’s, Morrisons, Tesco & Majestic: inside grocery’s consolidation rush
Sainsbury’s explored a Morrisons merger before walking away and Tesco is circling Majestic Wine. What does it tell us about where the grocery sector is heading?
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News80% of supermarkets cut organic food ranges
Organic products account for 5.4% of food products for sale
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NewsSainsbury’s and Morrisons held multibillion-pound merger talks
The early stage talks between the two supermarkets took place over a three-month period from November last year to February before Sainsbury’s walked away
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Comment & OpinionLoyalty schemes: Lidl is flying, but does Aldi boss have a good point?
In one corner, Aldi’s UK chief Giles Hurley has said loyaly schemes are ‘duping’ customers; in the other, Lidl is beating Aldi on every metric of sales growth, thanks partly to its loyalty scheme
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NewsSainsbury’s targets 17.5k additional staff in Christmas recruitment drive
The seasonal staff will fulfil demand for roles across Sainsbury’s stores and warehouses, as well as Argos stores and its online fulfilment operations
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NewsNorthern Dough Co enters chilled aisle with doughballs and flatbreads
The brand has also refreshed its packaging with recipe-specific coloured packs and clearer ingredient cues
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Analysis & FeaturesInside new ‘mission control’ for truck-sharing food redistribution
A new ’mission control’ set up to allow supermarkets and suppliers to integrate supply chains, so they can co-operate on routes for surplus food, is allowing trucks from traditionally bitter rivals to literally share the load
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NewsSainsbury’s and One Retail to expand in-store café concept to over 30 sites
New Taste Cafés set to open in the coming weeks will be located in Hankridge Farm, the Isle of Wight, Newbury, West Green, Pontypridd, Barnstaple and Waterlooville
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NewsMorrisons cuts price of meal deal by 10p in food-to-go expansion
It makes Morrisons’ meal deal the ‘cheapest on the market’, the supermarket said
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Grocer 33Sainsbury’s Brookwood’s deputy manager: our colleague base is our point of difference
Jonathan Sellen tells The Grocer how the store wins trade from its more upmarket competition, why innovation is Sainsbury’s hidden weapon and what’s changed most during his 22 years in retail
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Grocer 33‘Intuitive’ Sainsbury’s is best supermarket in Guildford & Woking
The giant 71,228 sq ft Sainsbury’s store was this week’s biggest and it managed the only perfect score for availability
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Range PreviewPrawn Tostadas and Clemencello: Sainsbury’s Taste the Difference Christmas 2026
Sainsbury’s is putting its premium Taste the Difference Discovery tier at the heart of Christmas 2026, with more than 60 products from the range joining its festive offer for the first time
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NewsFood strategy enters next phase as Food Nation 2040
The IGD revealed today it has been asked by Defra to oversee the rollout of the new strategy
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NewsTesco, Sainsbury’s and M&S launch ‘game-changing’ AI truck collaboration
Collaboration between retailers and suppliers uses spare capacity in delivery trucks
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NewsSainsbury’s brings back 25% savings on over 600 Taste the Difference products
There will be almost 20% more of the Taste the Difference range included in this year’s promotion
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NewsSainsbury’s targets mindful drinking and ready-to-eat brands in challenger scheme
For the first time, Sainsbury’s is running two category-specific recruitment campaigns focused on mindful drinking and ‘feel-good convenience’
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NewsSainsbury’s welcomes first cohort of flagship FutureMaker graduate scheme
Sainsbury’s director of talent, performance and leadership told The Grocer the scheme would give graduates an ‘end-to-end view’ of the changing retail landscape
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NewsTesco launches ‘Made Without Added Nitrites’ ham and bacon range
The retailer said the launch came in response to growing customer demand for nitrite-free options, with online searches for products without added nitrites up 360% year on year
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NewsSainsbury’s head of healthy and sustainable diets on fibre, meal deals and GLP-1s
Sritharan discussed how Sainsbury’s is looking to promote healthy and affordable diets, the changing landscape of health, and how the wider sector and the government can play their part