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Retailers and suppliers have gone in several new directions this year, with ‘sadvertising’ notably absent while humour and quirkiness has been dialled up
The NPD has launched via the brand’s webstore
The innovation was created in collaboration with Meatly’s first brand partner, Omni
Billed as ‘the ultimate treat’, the bars have an rsp of £2.75 each
The range includes a Blended Oat & Dairy Cheddar, Milk, Butter and Spreadable Butter
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