Champion: Pip Organic Apple Fizz
Our judges loved the backstory of Pip Organic’s Apple Fizz, which was inspired by its co-founder’s pre-teen daughter and the pressure she faced to tuck into sugar-laden soft drinks despite her parents’ objections. Unable to find a healthier option on the market themselves, they decided to create one, squeezing, crushing and blending fruit from organic farms to create a drink that pre-teens would enjoy and parents would approve of.
They well and truly achieved that goal, according to our judges, with a “crisp fruit aroma, lovely apple flavour and just the right amount of bubbles” coupled with an “incredibly” clean ingredient deck that puts others on the market to shame.
Gold:
- Pip Organic Apple Fizz
Silver:
- Tropicana Sparkling Zesty Orange
- Tropicana Sparkling Tropical Twist
Bronze:
- Tango Mango
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The Grocer’s New Product & Packaging Awards 2024: Soft drinks
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