Champion: Punchy - Blueberry - Everyday Hydration
This launch from Punchy sets itself apart, striking the perfect balance between enjoyment and functionality. Its ingredient list is brimming with on-trend nutrients – there’s magnesium to cut down on fatigue, potassium to balance electrolytes and even a dash of Himalayan pink salt to level out fluids – but this doesn’t come at the expense of taste.
Our judges were full of praise for a “delicious drink” that achieves the “perfect level of sweetness” and features a “distinctive blueberry flavour”. All coupled with clearly communicated health claims on pack and an “eye-catching design” that lets consumers feel happy about reaching for the healthy choice.
Gold:
- Punchy - Blueberry - Everyday Hydration
- Lucky Saint Alcohol-Free Superior Hazy IPA
- TRIP Mindful Blend Cucumber Mint
- Grass & Co. Liquid RELAX (Peach, Chamomile & Reishi Functional Drink)
- Huel Daily A-Z Vitamins + Energy - Pineapple and Mango
Silver:
- Dalston’s Happy Gut
- One Living Mint & Lime CBD
- WOW Cacao
Bronze:
- TRIP Mindful Blend Blood Orange Rosemary
- Lucozade Sport Blue Force
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The Grocer’s New Product & Packaging Awards 2024: Functional & Lifestyle Drinks
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