Soft drinks <span id="Soft drinks "></span>
-
Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
-
NewsJ2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said
-
NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
-
NewsLidl takes Grocer of the Year in glittering Grocer Gold Awards 2025
Lidl won the top award on a night in which the likes of Tesco CEO Ken Murphy, Asda store manager Shaun Parker and Bold Bean Co founder Amelia Christie-Miller were also honoured
-
Events & AwardsPlenish impresses with dual-category wins
Plenish has become a dominant force in health and wellness over the past decade. Its cold-pressed juices, health shots, and plant-based m*lks tap rising consumer demand for minimally processed products free from artificial ingredients.
-
NewsNFU warned government of CO2 gas supply vulnerability in February: Tom Bradshaw
With the US trade deal threatening production, the NFU president has suggested government was ignorant to the ‘strategic vulnerability’ of gas supplies
-
NewsOlipop hints at UK launch with trademark move
Olipop has grown exponentially amid rising interest in healthier soft drinks
-
NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
-
NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
-
Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
-
NewsSupreme brews up record underlying profits thanks to Typhoo and Clearly Drinks deals
Supreme has posted record profits thanks to a buy-and-build strategy that has diversified the vaping, batteries and lighting group into the drinks market
-
NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
-
Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
-
NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
-
NewsCO2 gas supply still in the balance, despite government crisis talks
Concerns over the supply of critically important CO2 gas resurfaced last month
-
NewsM&S launching ‘Punishment Juice’ in stores this week
Punishment will be available in more than 400 M&S stores from Wednesday
-
NewsEnergy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
-
NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
-
NewsAG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
-
NewsFunctional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages