Soft drinks <span id="Soft drinks "></span>
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Comment & Opinion
No joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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News
J2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said
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News
Lipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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News
Lidl takes Grocer of the Year in glittering Grocer Gold Awards 2025
Lidl won the top award on a night in which the likes of Tesco CEO Ken Murphy, Asda store manager Shaun Parker and Bold Bean Co founder Amelia Christie-Miller were also honoured
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Events & Awards
Plenish impresses with dual-category wins
Plenish has become a dominant force in health and wellness over the past decade. Its cold-pressed juices, health shots, and plant-based m*lks tap rising consumer demand for minimally processed products free from artificial ingredients.
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News
NFU warned government of CO2 gas supply vulnerability in February: Tom Bradshaw
With the US trade deal threatening production, the NFU president has suggested government was ignorant to the ‘strategic vulnerability’ of gas supplies
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News
Olipop hints at UK launch with trademark move
Olipop has grown exponentially amid rising interest in healthier soft drinks
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News
Ribena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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News
Virtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Comment & Opinion
How to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
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News
Supreme brews up record underlying profits thanks to Typhoo and Clearly Drinks deals
Supreme has posted record profits thanks to a buy-and-build strategy that has diversified the vaping, batteries and lighting group into the drinks market
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News
Dash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & Opinion
Is the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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News
Cawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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News
CO2 gas supply still in the balance, despite government crisis talks
Concerns over the supply of critically important CO2 gas resurfaced last month
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News
M&S launching ‘Punishment Juice’ in stores this week
Punishment will be available in more than 400 M&S stores from Wednesday
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News
Energy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
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News
Innocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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News
AG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
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News
Functional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages