Soft drinks <span id="Soft drinks "></span>
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Comment & OpinionIrn-Bru’s strange farmers reveal new flavour origins
Irn-Bru’s new ads take us to Loch Ness and a unicorn farm
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Comment & OpinionSugar levy extension punishes a trailblazing soft drinks sector
Moving the goalposts punishes an industry that has led the way on reformulation, says Gavin Partington, director general of the British Soft Drinks Association
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Comment & OpinionSoft drinks sugar tax hike is a ‘seismic kick in the teeth’
Lowering the sugar tax threshold is a seismic kick in the teeth for a sector that arguably has done more than any other to remove sugar from the national diet
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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NewsAG Barr in early talks to offload Strathmore water
Soft drinks giant AG Barr is looking to offload Strathmore water just one month after announcing it was scrapping the brand completely
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NewsYouTube stars Willne and James Marriott debut Rodd’s iced coffee
Three dairy-free SKUs will roll into Sainsbury’s stores on 30 April
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NewsCoca-Cola HBC’s ‘strong start’ to 2025 buoyed by emerging markets
Organic revenue increased by 10.6% in the first quarter of 2025, with 1.8% growth in volumes
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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NewsPlenish unveils juice shots range for kids and revamped dosing bottle
The innovations represented ‘a significant next step in the shots category’, said owner Carlsberg Britvic
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NewsSoft drinks bosses rage as sugar levy change set to hit 900 products
Household brands caught up in the move include Lucozade Energy, Fanta, Tango, Dr Pepper and Irn-Bru
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NewsRare quarterly earnings miss sees PepsiCo shares fall flat
Shares in PepsiCo have now slumped by over 20% in the past year.
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NewsHarry Brompton’s Iced Tea seals £2m investment to fuel growth
The funds will be used to scale Harry Brompton’s in UK grocery, accelerate NPD efforts and expand into new channels
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NewsDash distances itself from growing functional soft drinks trend
Functional beverages grew sales by over 30% in 2024, according to Mintel and Kantar
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NewsDRS launch on track as government approves industry’s bid
Execs from Tesco, Heineken, Co-op and Coca-Cola are on the board of the UK DMO
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NewsVimto volume gains drive Nichols revenue growth
Nichols’ flagship soft drink saw ongoing distribution and volume gains
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell
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NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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NewsKorean pear juice brand launches with hangover prevention claim
The soft drink is the brainchild of sisters Lucy and Taya Jackson
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks