Energy drink brand Boost is to launch a zero-sugar water range with added electrolytes and vitamins exclusively to the convenience channel.
Boost Water+ (£1 PMP/500ml) would bridge the gap between flavoured and functional water, while offering shoppers vitamins and supplements in a convenient ready-to-drink format, according to the AG Barr-owned brand.
The new range will be available from January 2026 in three flavours: Cherry, Citrus and Strawberry & Peach.
Functional water was one of the fastest-growing segments in soft drinks, up 43% on last year and 121% in three years, Boost said, citing Circana data.
Boost said its new electrolyte-focused range presented a “major opportunity” for retailers to tap into this “profitable shopper trend”.
Boost brand director Lisa McKenna said: “Water consumption is on the rise and, although shoppers are moving beyond simple thirst-quenching to seek drinks that offer functional benefits, they are not prepared to compromise on taste.
“Boost Water+ delivers more for water consumers – great-tasting flavours, electrolytes, zero sugar and just £1 – there is no reason for a shopper not to choose it.
“We are confident that this convenience-exclusive launch from trusted brand Boost will be an incremental sales driver for retailers.”
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