Archive of all AG Barr articles
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NewsIrn-Bru apes Red Bull with limited-edition Winter Bru
The NPD would be backed by PR and influencer activations to boost engagement, Irn-Bru said
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NewsAG Barr’s profits fizz after hiking prices
AG Barr’s profits surged 20% in the first half of the year off the back of rising prices and better operating margin
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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NewsAG Barr offloads Strathmore water to Welsh bottler Ty Nant
The deal, for an undisclosed sum, includes the Strathmore production site in Forfar near Dundee and saves the jobs of 23 staff at the business
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NewsAG Barr confirms Strathmore sale as it posts H1 revenue boost
The company said it was looking to sell Strathmore in April, just one month after announcing it was scrapping the brand completely
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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NewsAG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
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Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
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NewsAG Barr boosts commercial team with three new hires
The new hires will report into COO Dino Labbate
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Comment & OpinionIrn-Bru’s strange farmers reveal new flavour origins
Irn-Bru’s new ads take us to Loch Ness and a unicorn farm
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NewsAG Barr in early talks to offload Strathmore water
Soft drinks giant AG Barr is looking to offload Strathmore water just one month after announcing it was scrapping the brand completely
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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NewsAG Barr to scrap Strathmore bottled water brand as part of restructure
The discontinuation could lead to the closure of AG Barr’s manufacturing facility in Forfar
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NewsBoost Drinks adds limited-edition flavoured energy drinks duo
Both limited-edition lines come in price-marked packs
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NewsIrn-Bru launches on-pack promo as part of £8m brand investment
From 3 March to 29 April, shoppers can win one of four solid 18-carat gold girders worth £10,000
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NewsSupermarkets and drinks companies submit bid to run deposit return scheme
Retailers have also urged ministers to take a step back because of the risk of the costs of DRS pushing up prices as the UK faces renewed pressure on food inflation
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NewsAG Barr profits rebound as core brands fizz
Rubicon was the stand-out performer with another year of double-digit growth.
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NewsRubicon deepens functional focus with vitamin water trio
It comes after Rubicon entered the energy drinks category in 2021
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Comment & OpinionWhy soft drinks titan Roger White is a ‘significant coup’ for C&C Group
White is a vastly experienced CEO with plenty of gas in the tank. His hire looks like another step in the right direction for C&C Group
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NewsFormer AG Barr CEO Roger White appointed boss at C&C Group
White had previously indicated he was to reitre after leaving AG Barr