Archive of all AG Barr articles
Most recent first...
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NewsAG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
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Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
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NewsAG Barr boosts commercial team with three new hires
The new hires will report into COO Dino Labbate
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Comment & OpinionIrn-Bru’s strange farmers reveal new flavour origins
Irn-Bru’s new ads take us to Loch Ness and a unicorn farm
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NewsAG Barr in early talks to offload Strathmore water
Soft drinks giant AG Barr is looking to offload Strathmore water just one month after announcing it was scrapping the brand completely
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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NewsAG Barr to scrap Strathmore bottled water brand as part of restructure
The discontinuation could lead to the closure of AG Barr’s manufacturing facility in Forfar
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NewsBoost Drinks adds limited-edition flavoured energy drinks duo
Both limited-edition lines come in price-marked packs
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NewsIrn-Bru launches on-pack promo as part of £8m brand investment
From 3 March to 29 April, shoppers can win one of four solid 18-carat gold girders worth £10,000
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NewsSupermarkets and drinks companies submit bid to run deposit return scheme
Retailers have also urged ministers to take a step back because of the risk of the costs of DRS pushing up prices as the UK faces renewed pressure on food inflation
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NewsAG Barr profits rebound as core brands fizz
Rubicon was the stand-out performer with another year of double-digit growth.
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NewsRubicon deepens functional focus with vitamin water trio
It comes after Rubicon entered the energy drinks category in 2021
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Comment & OpinionWhy soft drinks titan Roger White is a ‘significant coup’ for C&C Group
White is a vastly experienced CEO with plenty of gas in the tank. His hire looks like another step in the right direction for C&C Group
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NewsFormer AG Barr CEO Roger White appointed boss at C&C Group
White had previously indicated he was to reitre after leaving AG Barr
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NewsSales blitz helps grow Boost convenience distribution
More than 50,000 cases of Boost were sold over a 12-week period
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NewsFunkin Cocktails and Irn-Bru team up for nitro-infused vodka martini
The bright orange serve has hit Tesco stores nationally
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NewsAG Barr shares lose fizz despite Irn-Bru and Rubicon owner outperforming soft drinks market
AG Barr shares lost ground this week despite the Irn-Bru supplier reporting a strong set of first-half results in a challenging soft drinks market
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NewsCity snapshot: AG Barr scores good result from Euros Irn-Bru campaign
Sales at AG Barr have increased by more than £10m in the first half after a “highly effective” marketing campaign during the Euros football tournament in the summer boosted the popularity of Irn-Bru. Plus, Cake Box has revealed a collaboration with Nutella to launch a lineup of five new products for the UK market
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NewsWarburtons adds former Irn-Bru boss Roger White to its board
Warburtons has appointed former AG Barr boss Roger White to its board to support the bakery giant’s long-term growth, The Grocer has learned
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal