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Cheese distributor Bradbury & Son has changed its name to Bradburys in a bid to modernise its image.
The company’s current logo will be updated and its ‘Simply cheese’ strapline changed to ‘Inspired by cheese’.
The new brand was designed to show the company was “constantly renewing, modernising and refreshing,” said marketing director Chris Chisnall, who added that Bradburys would remain a B2B name for the time being.
Adam Leyland
Editor of The Grocer since 2006
Liz Hamson
Deputy editor and Critical Eye columnist
Charlie Wright
Online editor and Daily Bread blogger
Tim Lang
Professor of food policy at City University
Kevin Hawkins
Independent retail consultant
Joanna Blythman
Journalist and author of Bad Food Britain
Dr Clive Black
Head of research at Shore Capital
Titania Touché
Acid-tongued PR girl about town
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