Marks & Spencer is investing £30m in lowering prices of weekly shopping essentials as continues to strive to entice more families.
The retailer has cut prices on over 65 ‘everyday products’ across fresh food, store cupboard and freezer staples.
Among them are salmon, eggs, ketchup and peas, in its latest round of investments in its Remarksable Value and Dropped & Locked ranges.
The price of two salmon fillets is now £4.95, reduced from £5.50. The fillets are among 10 reduced fresh salmon products, also including a larger family four-pack, down from £10.75 to £9.50.
Elsewhere a pack of six free-range eggs has been reduced to £1.30, while 1.5kg of french fries now costs £2.50. M&S’s British Lean Beef Mince 12% has also been reduced, according to the retailer.
“As we double the size of our Food business, we are continuing to invest in quality and price to bring the best food to our customers,” said M&S Food MD Alex Freudmann.
“These price reductions across key family favourites like salmon, eggs and veg are all part of our commitment to help our customers to eat great tasting food every day, without compromise. This is another step on our transformation journey as we reinvest for growth.”
Attracting more families and bigger shopping missions are central to M&S’s growth strategy. The food business is already the fastest-growing bricks & mortar supermarket in the UK, with its grocery sales up 9.3% year on year [Worldpanel by Numerator 12 w/e 17 May 2026]. M&S CEO Stuart Machin recently put its grocery market share at 4.1%, or 4.6% with online sales through Ocado included, putting it ahead of Waitrose’s 4.5%.
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