David Sables
David Sables is CEO of Sentinel Management Consultants.
Recent stories
There are no two-day courses to ensure buyer collaboration
How to sell? Well, that rather depends on what you are selling…
Buyers will only listen if they think they need your help
Let’s say you can clearly see that a customer is missing a trick in your category…
With every call, find out something new about your customer
Twenty five years ago, selling in the grocery industry it was all very relationship dependent….
- Know your promotion objectives before you select a promotion
- Selling is all about what the buyer wants, not what you wantSubscription
- Identifying who you are selling to is key, not just how you sell
- Britvic is in for a squeeze over Fruit ShootSubscription
- Is the concept of 'relationship selling' still appropriate?
- Top-to-top meetings are very important, but handle with care
- Sell more than just promotions: there are other business drivers
