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Retail’s obsession with pushing volume is a zero-sum game
By David Sables2025-09-01T10:39:00
Volume is a zero-sum game right now – this spate of activity is a simple share grab with no net extra for suppliers, says David Sables, CEO of Sentinel Management Consultants
Every major UK grocery retailer seems hell-bent on chasing volume right now. Morrisons, Tesco, Sainsbury’s, Asda, Aldi, and Lidl are all pushing aggressive pricing and member offers in an effort to snatch unit sales.
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