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Goldilocks stars in Morrisons Christmas advert 2026

Morrisons’ Christmas advert puts a festive twist on the classic Goldilocks and the Three Bears story to show off its fresh food and in-store Market Street counters

Latest News

Retail and police unite against crime as shopworker abuse soars

Hovis responds to UPF concerns with three-ingredient sourdough range

Goldilocks stars in Morrisons Christmas advert 2026

CMA opens investigation into ABP’s Dovecote Park stake

Up to 70% of retail crime is by 10% of offenders, research finds

Lidl fires starting gun on 2026 Christmas dinner wars

M&S launches Christmas advert 2026 starring James Norton as sexy Santa

ABP poised to acquire Pilgrim’s Europe’s lamb business

Amazon Christmas advert follows stranded traveller’s journey

Stormy weather dampens high street footfall in October

Christmas adverts 2026

Goldilocks stars in Morrisons Christmas advert 2026
M&S launches Christmas advert 2026 starring James Norton as sexy Santa
Christmas ads 2026: which of this year’s batch can impress our experts?
Amazon Christmas advert follows stranded traveller’s journey
Aldi’s Kevin the Carrot searches for missing Cauli Dog in Christmas advert 2026
Boots Christmas advert 2026 sees shoppers obsessed with beauty gifts
Kristin Scott Thomas and Sam Fender star in John Lewis Christmas advert 2026
Asda throws price-led festive rave for 2026 Christmas ad
The BFG returns in Sainsbury’s Christmas advert 2026
Roisin Conaty and Anna Maxwell Martin star in Tesco Christmas advert 2026

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Long reads

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The UK’s 150 biggest food & drink suppliers ranked
2026-11-06T19:02:00+00:00
OC&C the top 150: Fit for the future
2026-11-06T16:39:00+00:00
After a return to sales growth, is Diageo back on track?
2026-11-06T13:08:00+00:00
Christmas ads 2026: which of this year’s batch can impress our experts?
2026-11-06T09:24:00+00:00
The big shots: how Moju built a £100m category
2026-11-05T09:30:00+00:00
What does David Potts need to do to turn Asda around?
2026-11-04T10:51:00+00:00
The cybersecurity blind spot putting UK supermarkets at risk
2026-11-02T09:59:00+00:00
Andrew Opie on food crises and why the government never learns
2026-10-29T10:03:00+00:00
Budget 2026: What Healey’s announcements mean for fmcg
2026-10-28T11:44:00+00:00
What Andy Burnham’s EU reset could mean for food and drink
2026-10-23T10:57:00+01:00

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M&S Christmas advert 2026 (2)

M&S launches Christmas advert 2026 starring James Norton as sexy Santa

2026-11-06T10:22:00+00:00

G33 3_2(1)

Tesco Milton Keynes store manager on preparing for the golden quarter

2026-11-06T08:32:00+00:00

banana worker - gett y

Banana growers pushed to ‘crisis point’ due to climate and price challenges

2026-11-05T16:39:00+00:00

Poundland store 2024

Poundland bosses upbeat after meeting minister

2026-11-05T11:22:00+00:00

Elizabeth Haigh Mei Mei

Mei Mei founder Elizabeth Haigh on MasterChef, BBQ stingray and Chinese cleavers

2026-11-05T11:02:00+00:00

Grocer Moju -26

The big shots: how Moju built a £100m category

2026-11-05T09:30:00+00:00

Courier 1

Just Eat launches courier loyalty programme that unlocks perks for high performers

2026-11-04T13:57:00+00:00

Portsmouth - Southern Co-op store

Southern Co-op gives £10.5k to Retail Trust anti-abuse campaign

2026-11-04T11:23:00+00:00

M&S launches Christmas advert 2026 starring James Norton as sexy Santa
Tesco Milton Keynes store manager on preparing for the golden quarter
Banana growers pushed to ‘crisis point’ due to climate and price challenges
Poundland bosses upbeat after meeting minister
Mei Mei founder Elizabeth Haigh on MasterChef, BBQ stingray and Chinese cleavers
The big shots: how Moju built a £100m category
Just Eat launches courier loyalty programme that unlocks perks for high performers
Southern Co-op gives £10.5k to Retail Trust anti-abuse campaign

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Opinion

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Shoppers are losing trust in deals and promotions, and who can blame them?
2026-11-07T10:28:00+00:00
Your voice: obesity goals, value promises and trust
2026-11-07T06:45:00+00:00
Editor’s picks: Asda CEO, Kellogg’s rice woes and government bailouts
2026-11-06T16:41:00+00:00
Courvoisier makes an unlikely but appealing party guest
2026-11-06T14:47:00+00:00
Bang in Some Beans: on-the-pulse podcast is full of facts and star guests
2026-11-06T12:06:00+00:00
Functional foods and AI tools: the trends that will shape 2027
2026-11-06T11:00:00+00:00
‘Be Ready’ campaign changes the shopper-retailer dynamic
2026-11-06T10:33:00+00:00
EPR: can the ‘vote losing’ system be saved without starting over?
2026-11-05T16:05:00+00:00

category reports

Booze formats shrink as drinkers’ moderation grows

This week's Grocer 33 results

Lidl edges out Aldi for cheapest shop in close contest

Tesco Milton Keynes store manager on preparing for the golden quarter

Huge Tesco store is Milton Keynes’ best supermarket

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Payment perfected: how faster checkout boosts baskets
2026-11-04T16:03:05.463+00:00In paid partnership with PayPal
Masterclass: Reeling in seafood growth
2026-11-03T10:58:00+00:00Paid for by Young's
Masterclass: Why shoppers are embracing the £10bn deli category
2026-11-03T10:23:00+00:00Paid for by The Compleat Food Group
How D&I boosts UK brands’ bottom line
2026-11-02T13:51:00+00:00Paid for by D&I in Grocery
How the functional food boom can create a healthier nation
2026-11-02T05:00:00+00:00In paid partnership with Danone North Europe
Open the door to sustainable savings
2026-10-28T07:00:00+00:00In paid partnership with Kenfield Ltd
How retailers and suppliers can both win the battle for volume
2026-10-26T08:02:00+00:00Paid for by AlixPartners
Take control of food safety and compliance
2026-10-26T08:00:00+00:00Paid for by TELUS Agriculture & Consumer Goods

Big Interviews

Grocer Moju -26

The big shots: how Moju built a £100m category

2026-11-05T09:30:00+00:00

Andrew Opie (1)

Andrew Opie on food crises and why the government never learns

2026-10-29T10:03:00+00:00

Katie Pettifer008

Meet the FSA’s standard bearer: Katie Pettifer

2026-10-16T12:15:00+01:00

Grocer_Mike Williams_FlakeBake -36 copy_0001

How viral fame took Flake Bake from closure to four million sales

2026-10-09T11:23:00+01:00

Green Issue - 1

Mutti’s CEO on climate change, forced labour and the fight for share

2026-10-02T15:15:00+01:00

The big shots: how Moju built a £100m category
Andrew Opie on food crises and why the government never learns
Meet the FSA’s standard bearer: Katie Pettifer
How viral fame took Flake Bake from closure to four million sales
Mutti’s CEO on climate change, forced labour and the fight for share

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Digital Edition

Range Previews

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Gunpowder chicken wings and Guinness Christmas pudding: Tesco Christmas 2026
2026-10-27T11:31:00+00:00
Fish finger sandwiches and ginger sugar knots: Co-op Irresistible Christmas 2026
2026-09-28T08:11:00+01:00
Michel Roux, Angela Hartnett, Rick Stein & more: Dishpatch at Waitrose Christmas 2026
2026-09-25T11:03:00+01:00
Prawn Tostadas and Clemencello: Sainsbury’s Taste the Difference Christmas 2026
2026-09-24T07:48:00+01:00
Negroni olives and sausage roll yule logs: Waitrose Christmas 2026
2026-09-18T14:07:00+01:00
Gingerbread doughnuts and duck toast: Morrisons ‘The Best’ Christmas range 2026
2026-09-11T14:38:00+01:00
What’s new in Co-op for Halloween 2026
2026-08-31T07:17:00+01:00
Tesco launches new meal deal options for summer 2026
2026-06-06T07:57:00+01:00

Webinars

Danone_Digital_Web image_1280x853

How the functional food boom can create a healthier nation

2026-11-02T05:00:00+00:00In paid partnership with Danone North Europe

DRSIII_Digital_Web_image_2000x1125_2

Delivering DRS in 2027: What you need to know with one year to go

2026-09-07T06:00:00+01:00In paid partnership with Coca-Cola Europacific Partners and Tomra

DRS_Digital_Studio background_1920x1080_3

Delivering DRS in 2027: Navigating the risks and rewards for c-stores

2026-03-30T09:47:00+01:00In paid partnership with Coca-Cola Europacific Partners and Tomra

How the functional food boom can create a healthier nation
Delivering DRS in 2027: What you need to know with one year to go
Delivering DRS in 2027: Navigating the risks and rewards for c-stores

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Watch and listen

The latest podcasts and videos from The Grocer

Morrisons Christmas advert 2026 (4)

Goldilocks stars in Morrisons Christmas advert 2026

2026-11-09T00:01:00+00:00

fridge chiller supermarket GettyImages-200488633-001

How to hack a fridge. Could Britain’s supermarkets be next?

2026-11-06T17:15:00+00:00

courvoisier ad screenshot

Courvoisier makes an unlikely but appealing party guest

2026-11-06T14:47:00+00:00

M&S Christmas advert 2026 (2)

M&S launches Christmas advert 2026 starring James Norton as sexy Santa

2026-11-06T10:22:00+00:00

Amazon Christmas advert 2026 (3)

Amazon Christmas advert follows stranded traveller’s journey

2026-11-06T08:09:00+00:00

Aldi Christmas advert (4)

Aldi’s Kevin the Carrot searches for missing Cauli Dog in Christmas advert 2026

2026-11-05T00:01:00+00:00

Boots Christmas advert 2026 (4)

Boots Christmas advert 2026 sees shoppers obsessed with beauty gifts

2026-11-04T12:35:00+00:00

John Lewis Christmas Advert - Kristin Scott Thomas

Kristin Scott Thomas and Sam Fender star in John Lewis Christmas advert 2026

2026-11-03T15:01:00+00:00

Goldilocks stars in Morrisons Christmas advert 2026
How to hack a fridge. Could Britain’s supermarkets be next?
Courvoisier makes an unlikely but appealing party guest
M&S launches Christmas advert 2026 starring James Norton as sexy Santa
Amazon Christmas advert follows stranded traveller’s journey
Aldi’s Kevin the Carrot searches for missing Cauli Dog in Christmas advert 2026
Boots Christmas advert 2026 sees shoppers obsessed with beauty gifts
Kristin Scott Thomas and Sam Fender star in John Lewis Christmas advert 2026

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