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Waitrose celebrates decade of No.1 with 80 new premium lines

The expansion will bring the range to over 840 lines, with the upmarket retailer having seen No.1 sales grow 16.7% over the past year

Latest News

Lumberjaxe seeks investment to fuel US launch

One Stop slashes prices on 37 everyday lines in new value push

Amber Beverage UK collapses as sale efforts fail

Tom Parker Creamery launches Golden Milk into Waitrose and Ocado

Danone funding supports farmers with regenerative adoption

Tesco launches Scottish Finest Steakhouse range

Retail profits warnings ‘surprisingly’ low in Q3

Princes adds quartet of canned curries to tap ‘modern Asian cuisine’ trend

Happy Egg Co launches four SKU chilled range

Boparan Private Office announces £100m investment into UK turkey operations

More news >>

New Product Awards 2026

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The Grocer’s New Product Awards 2026: celebrating excellence in NPD

2026-10-16T14:41:00+01:00

32(2)

The Grocer’s New Product Award 2026: Yoghurts

2026-10-14T14:58:00+01:00

32(32)

The Grocer’s New Product Award 2026: World Food

2026-10-14T14:56:00+01:00

32(31)

The Grocer’s New Product Award 2026: Vitamins & Supplements

2026-10-14T14:53:00+01:00

32(30)

The Grocer’s New Product Award 2026: Tea

2026-10-14T14:50:00+01:00

32(29)

The Grocer’s New Product Award 2026: Table Sauces

2026-10-14T14:47:00+01:00

32(28)

The Grocer’s New Product Award 2026: Smoothies, Juices & Cordials

2026-10-14T14:43:00+01:00

32(27)

The Grocer’s New Product Award 2026: Savoury Pastries

2026-10-14T14:40:00+01:00

32(26)

The Grocer’s New Product Award 2026: Ready Meals

2026-10-14T14:38:00+01:00

32(25)

The Grocer’s New Product Award 2026: Pet Care

2026-10-14T14:32:00+01:00

  • The Grocer’s New Product Awards 2026: celebrating excellence in NPD

  • The Grocer’s New Product Award 2026: Yoghurts

  • The Grocer’s New Product Award 2026: World Food

  • The Grocer’s New Product Award 2026: Vitamins & Supplements

  • The Grocer’s New Product Award 2026: Tea

  • The Grocer’s New Product Award 2026: Table Sauces

  • The Grocer’s New Product Award 2026: Smoothies, Juices & Cordials

  • The Grocer’s New Product Award 2026: Savoury Pastries

  • The Grocer’s New Product Award 2026: Ready Meals

  • The Grocer’s New Product Award 2026: Pet Care

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Long reads

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People

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Modern slavery: the small brands funding survivors’ fresh starts

2026-10-19T11:05:00+01:00

Lindt CEO Adalbert Lechner

Lindt & Sprüngli CEO exits as growth stutters

2026-10-19T06:41:00+01:00

Katie Pettifer008

Meet the FSA’s standard bearer: Katie Pettifer

2026-10-16T12:15:00+01:00

G33 32(1)

Nani Kanakam on Sainsbury's Beckton store that picks 56,000 online items in a morning

2026-10-16T08:20:00+01:00

Ella Eyre x Waitrose

Intune CBD brand lands supermarket debut with Waitrose

2026-10-16T08:00:00+01:00

Poundland £1

Poundland owner appoints restructuring experts as independent directors

2026-10-15T13:52:00+01:00

Poundland store 2024

Poundland management buyout still on the table as it hires for Christmas

2026-10-15T10:06:00+01:00

Niki Dawda landscape

Omega Pressery’s Niki Dawda on wonky avocados, Kenya and personal sacrafice

2026-10-15T08:15:00+01:00

  • Modern slavery: the small brands funding survivors’ fresh starts

  • Lindt & Sprüngli CEO exits as growth stutters

  • Meet the FSA’s standard bearer: Katie Pettifer

  • Nani Kanakam on Sainsbury's Beckton store that picks 56,000 online items in a morning

  • Intune CBD brand lands supermarket debut with Waitrose

  • Poundland owner appoints restructuring experts as independent directors

  • Poundland management buyout still on the table as it hires for Christmas

  • Omega Pressery’s Niki Dawda on wonky avocados, Kenya and personal sacrafice

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Opinion

category reports

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Scottish grocery braces for government interventions

This week's Grocer 33 results

G33 32

Amazon delivers inflation-busting cheapest Grocer 33 basket

G33 32(1)

Nani Kanakam on Sainsbury's Beckton store that picks 56,000 online items in a morning

G33 32(2)

Sainsbury’s provides best online shop in the East End of London

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Big Interviews

Katie Pettifer008

Meet the FSA’s standard bearer: Katie Pettifer

2026-10-16T12:15:00+01:00

Grocer_Mike Williams_FlakeBake -36 copy_0001

How viral fame took Flake Bake from closure to four million sales

2026-10-09T11:23:00+01:00

Green Issue - 1

Mutti’s CEO on climate change, forced labour and the fight for share

2026-10-02T15:15:00+01:00

flo (8)

How Here We Flo is taking the shame out of period care

2026-09-25T11:04:00+01:00

Web Overlays(1)

Robert Graham on leading the dairy protein boom

2026-09-22T10:53:00+01:00

  • Meet the FSA’s standard bearer: Katie Pettifer

  • How viral fame took Flake Bake from closure to four million sales

  • Mutti’s CEO on climate change, forced labour and the fight for share

  • How Here We Flo is taking the shame out of period care

  • Robert Graham on leading the dairy protein boom

Digital Edition

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Range Previews

Webinars

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Delivering DRS in 2027: What you need to know with one year to go

2026-09-07T06:00:00+01:00In paid partnership with and

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Delivering DRS in 2027: Navigating the risks and rewards for c-stores

2026-03-30T09:47:00+01:00In paid partnership with and

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Future of soft drinks: Unlocking the next decade of growth

2026-03-02T07:00:00+00:00In paid partnership with

  • Delivering DRS in 2027: What you need to know with one year to go

  • Delivering DRS in 2027: Navigating the risks and rewards for c-stores

  • Future of soft drinks: Unlocking the next decade of growth

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Watch and listen

The latest podcasts and videos from The Grocer

FostersOct26

Foster’s gets visual with funny, descriptive campaign

2026-10-16T13:43:00+01:00

Kerry thumbnail 5

What’s shaping the next wave of food innovation?

2026-10-16T07:13:00+01:00In paid partnership with

oat cult ad eruption screenshot

Oat Cult’s porridge orgy is amusing and disturbing

2026-10-09T13:43:00+01:00

charlie bigham ad screenshot

Charlie Bigham’s takes it slow in pie push

2026-10-02T14:03:00+01:00

kahlua ad screenshot

Kahlúa hosts a party at the old folks’ home

2026-09-25T10:15:00+01:00

mcvities ad firefighter

McVitie’s ad celebrates brand’s central role in British life

2026-09-18T11:35:00+01:00

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Key trends driving dairy growth in 2026

2026-09-17T09:18:00+01:00In paid partnership with

birra moretti no stanley

Absent Stanley Tucci still makes an impression for Birra Moretti

2026-09-11T14:10:00+01:00

  • Foster’s gets visual with funny, descriptive campaign

  • What’s shaping the next wave of food innovation?

  • Oat Cult’s porridge orgy is amusing and disturbing

  • Charlie Bigham’s takes it slow in pie push

  • Kahlúa hosts a party at the old folks’ home

  • McVitie’s ad celebrates brand’s central role in British life

  • Key trends driving dairy growth in 2026

  • Absent Stanley Tucci still makes an impression for Birra Moretti

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