Amazon news and analysis
Amazon operates in the UK grocery sector through online delivery and partnerships with Morrisons and other supermarkets. It previously operated Amazon Fresh stores, shifting focus to Whole Foods Market. The Grocer covers Amazon with news, analysis, insight and opinion, including its evolving grocery strategy, tech innovation, and positioning in the UK’s online grocery market.
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Comment & OpinionWhy Booths’ new look is much more than simply a rebrand
Booths has had a glow-up. The 180-year-old supermarket this week unveiled a new, “contemporary and confident” brand refresh
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NewsBooths unveils major rebrand as it targets growth beyond stores
The Northern supermarket is pushing it’s family credentials in a major push to expand the distribution of its own-label products
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NewsAmazon to expand its rapid delivery service Amazon Now to Manchester and Birmingham
The 30-minute delivery time is the fastest Amazon has offered in the UK
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NewsAmazon customers can now add fresh groceries to same-day delivery orders
Previously, fresh food could only be bought and delivered as part of a separate basket via the Amazon Grocery section of the site and app.
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NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
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NewsEasyGroup makes marketplace play with OnBuy
Stelios Haji-Ioannou’s sector-spanning brand is ‘entering mainstream online retail’
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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Analysis & FeaturesWill suppliers get on board as Amazon takes on the mults?
Amazon is undercutting the supermarkets in a major grocery push. But it lags its rivals in the GCA’s rankings, so suppliers may be wary
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Comment & OpinionNever underestimate Amazon, even in grocery
Far from giving up on grocery, with the distraction and demands of physical Amazon Fresh retail stores behind it, the online giant appears revitalised
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Grocer 33Amazon cleans up as cheapest supermarket with 22 items on price-cut promotions
At £78.55, Amazon’s basket was 7.7% cheaper than its nearest rival
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NewsAmazon slashes prices to undercut Tesco, Asda and Sainsbury’s
Amazon began its campaign at the end of March when it lowered prices on 4,315 items, or 45% of the products available on Amazon Fresh, with an average discount of 16%
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NewsAmazon opens global delivery network to all for the first time
The e-commerce giant likened the new Amazon Supply Chain Services to its cloud computing arm Amazon Web Services – something it built for its own purposes before being opened up to other businesses
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Comment & OpinionGSCOP needs a revamp – a move to Defra provides the opportunity
GSCOP under Defra makes sense – we need more intervention, and those against the Defra change seem to fear that, says David Sables, CEO of Sentinel Management Consultants
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NewsOcado seeking to extend full basket same-day delivery to ‘as many UK locations as possible’
Ocado told The Grocer it was ‘working hard to expand the number of same-day slots available across as many UK locations as possible’
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Comment & OpinionAmazon’s failure in UK grocery has opened the door to Joybuy
Amazon has left the door open to a challenger in exactly the parts of the market where loyalty for it is weak – the most significant being grocery, says David Sables, CEO of Sentinel Management Consultants
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NewsIceland trials Strongpoint online order picking tech
The discounter has signed an agreement to test StrongPoint’s order picking software to fulfil ‘all its grocery e-commerce orders, including both scheduled deliveries and quick commerce orders’
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NewsAlpro launches new plant-based ‘Meal to Go’ RTD range
Each bottle delivers 20g plant protein, 26 vitamins and minerals, fibre, omega‑3 and no artificial sweeteners, positioned for breakfast, lunch or in‑between occasions
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NewsAmazon launches new dark stores for rapid Amazon Now service
Two new sites have launched in Battersea and Lewisham, providing customers in those areas fresh groceries and household essentials ‘in as fast as 30 minutes’
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Comment & OpinionJoybuy’s ‘Double 11’ means days of sluggish delivery are numbered
Joybuy has launched with a clear and catchy delivery proposition. Consumers will respond to its simplicity





