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Slower-growing Fast 50 is hungry for new challengers

10
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Analysis & Features

20 (new) - Higgidy

By James Halliwell2015-11-25T16:55:00+00:00

  • No comments

20 (new) Higgidy

higgidy

Formed: 2003

Sales: £18.3m

2yr CAGR: 21.4%

Owned by: Camilla Stephens, James Foottit

How? Determinedly artisan piemaker Higgidy has carved out a solid reputation since starting in 2003. The business recently launched a marketing push with experiential, above-the-line and on-pack promo activity.

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Slower-growing Fast 50 is hungry for new challengers

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