Unilever's David Birrell is to succeed Birds Eye Wall's sales director Tony Pearce. Pearce is retiring after a 35-year career in which he helped launch ECR UK, was chairman of IGD, president and chairman of the National Grocers' Benevolent Fund and the Confectioners' Benevolent Fund, and winner of The Grocer Cup 2000 for his contribution to the industry. Birrell has been with Unilever for 16 years in commercial management, sales, general management and business development. Birds Eye Wall's chairman James Hill said: "Tony Pearce has played an invaluable role, delivering good sales growth since he joined the company in 1988. We welcome David Birrell into his new role and look forward to a continued successful future." Pearce will retire at the end of the year. {{PEOPLE MOVES }}